IT’S SATURDAY MORNING, the last week is behind you and the new one has yet to begin.
Maybe you had a lie in this morning before you read this. Maybe you had a late one last night. Or maybe you were up at the crack of dawn to get the most out of your weekend.
Whatever you did, chances are you had or are about to have breakfast.
Consumer research released this week by Bord Bia shows that about 90% of Irish people eat breakfast on the weekend.
The research also looked into what it was that they were eating, and came up with the following top 10:
As you can see, toast reigns supreme as the number one weekend breakfast of choice – with 2/5 adults eating it.
This is followed by eggs – with a quarter of adults eating them on weekends.
One in 10 will have sausages for breakfast, while 13% will have rashers.
The study followed the eating habits of 1,289 Irish adults.
Conducted by Bord Bia’s Consumer Insights Team, its goal was to assist in providing direction to the “Irish food and drink industry on breakfast innovation, branding and marketing opportunities in the future”.
The full study is available here.
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