THE AVERAGE PERSON spends around eight minutes in the shower, washing 100 litres of water down the drain. By cutting your own shower time down to five minutes, you can conserve water, save energy and feel pretty pleased with yourself.
But five minutes isn’t a whole lot of time, right? Wrong, according to Triton’s latest ad campaign. As part of its mission to encourage people to get out of the shower that bit sooner, Ireland’s favourite shower maker set out to show people just how long a five minute bathroom stint really is.
Along with the shorter commercial seen above, the Triton team created a real-time five minute video, where an unsuspecting showerer (played by comedian and actor Shane Daniel Byrne) becomes the first participant in the Triton 5 Minute Challenge. Take a look at the longer video here.
As he showers, scrubs and sings, our host – actress Amy Hughes – wanders around his bathroom with a stopwatch, struggling to entertain herself as the minutes tick on. It’s a lengthy video, but that’s the whole point, says Adrian Fitz-Simon, creative director with Havas Dublin, who worked on the campaign with Triton.
The longer video is not the most entertaining thing for someone to watch, but that sense of boredom is kind of what we wanted to get across. We wanted viewers to think, ‘Wow, five minutes is a long time, maybe I could cut my shower time down a bit.’
The longer video was shot in one go, with no cuts and no rehearsals. “Amy is just brilliant in front of the camera and Shane has a real playfulness, so it was a fun and very relaxed shoot,” says Fitz-Simon.
In order to create a bathroom that could easily accommodate the ad’s cast and crew, the team plumbed a shower into a studio space in Dublin 9, and built the bathroom around that. And as well as having Amy pacing the room with a stopwatch during his on-set shower, Shane also had to put up with some extra company in the shower cubicle:
We had a special effects person in there with him, pumping extra steam out into the bathroom. It’s pretty funny if you imagine Shane as just a normal bloke having a shower, surrounded by all of these people.
Triton is already aiming to achieve carbon net zero status by 2025. This latest campaign is a chance for customers to do their part to help the environment too, simply by reducing the amount of time they spend using Triton products.
“Spending less time in the shower is an unusual message for a shower company to put out there, so we wanted to have some fun with that and do something a bit different with the ad,” says Fitz-Simon. “I think it’s a story people will remember.”
Small changes can make a big difference, and by cutting your shower time down to five minutes, you’ll conserve water and save energy too. That’s why Triton, Ireland’s favourite shower maker, is asking people to get out of the shower just that little bit sooner. Take the Triton 5 Minute Challenge for a cleaner conscience.
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