SPOT THE DIFFERENCE
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The second image is that of Twitter’s new bird.
In a major announcement (complete with video) today, creative director Doug Bowman revealed that after six years the little blue bird was getting a makeover. He said the company has decided to simplify its branding.
“From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter,” he said.
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
Ok then.
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