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POPULAR WEB-BASED TAXI firm Uber went into damage control mode Monday, offering free rides to passengers fleeing an armed siege in Sydney after earlier hiking prices upwards of Aus$100 (€66).
The company said it would also refund fares after initially implementing “surge pricing”, which increases rates during peak demand, for passengers exiting Sydney’s central business district as police surrounded a cafe where a gunman was holding hostages.
Online news website Mashable earlier reported that in the immediate aftermath of the Sydney siege, Uber began charging passengers four times regular fares with a minimum charge of Aus$100 to leave the area.
Citing Uber customers in the area, it said that a trip from the central business district to the airport, a journey that normally costs around Aus$60 (€39), would cost up to Aus$185 (€122) as a result of surge pricing.
Immediately following the news, Uber tweeted that fares “have increased to encourage more drivers to come online & pick up passengers in the area.”
Replies to the tweet, however, were almost uniformly negative.
Tyson Armstrong / Twitter@uber_sydney What a shameful disgrace.
— Tyson Armstrong (@tysonarmstrong) December 15, 2014
Lexi Metherell / Twitter.@Uber_Sydney If that's PR, you should get new PR.
— Lexi Metherell (@LexiMetherell) December 15, 2014
The company later issued a statement saying it “will be providing free rides out of the CBD to help Sydneysiders get home safely” and that it was “in the process of refunding rides“.
Uber defends surge pricing and argues it effectively matches supply with demand by encouraging drivers to move to areas where there are shortfalls.
It has, however, had to concede to cap its surge pricing throughout the United States during national emergencies after reaching an agreement with regulators.
The controversy was the latest in a string of bad press for the company.
It is battling lawsuits in several countries for unfair competition and rising anger over drivers who are not properly vetted.
New Delhi last week banned Uber from operating in the Indian capital after a passenger accused one of its drivers of rape.
Thailand, the Netherlands and Spain have ruled it illegal and Denmark and Norway have filed complaints against the company. Brussels also announced Friday it plans to file a complaint.
I’ve said it before. Ban them here too.
I’d crawl home before I would ever use uber – oh hold on, that’s what happened last night!
If I started sending drivers to pick people up and charge them whatever I wanted by phone, I would need a Hackney licence. So why does calling one via an app be any different?
I don’t agree with some of what Uber does, but surge pricing is based on supply and demand, all automated by software. It’s not some idiot increasing the price manually to screw people during a terrorist attack…
Your sensible and reasoned logic isn’t welcome in these parts.
Great service provided by uber, the more uber taxis around the better, the usual Dublin taxi driver rip off merchants are running scared.
What Dublin Taxi Driver rip off merchants? Uber can overcharge for journeys if they wish, but taxi drivers can only charge what’s on the meter.. Actually taxi drivers are discounting Hailo and Uber fares as they are not applying the €2 pick up charge..
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