A FESTIVAL IN Eastern Europe has been giving away tickets in exchange for blood donations from those attending.
The Untold festival, to be held in the Romanian city of Cluj-Napoca next weekend, is aiming to do something about the low-levels of medical blood-donations in that country by giving free tickets to those who donate to their drive.
Romania is apparently last but one on the list of European countries per the number of active blood donors by head of population.
The organisers are calling the deal ‘Pay With Blood’.
It applies to those who fill in donor forms on the festival’s website when paying for their tickets, with discounted passes available to those who do.
Further, those who signed up at certain designated times in Bucharest or Cluj itself would “receive tickets on the spot” according to a release from the organisers.
“The UNTOLD Festival takes place in Cluj-Napoca, in the heart of Transylvania, which drove Romania to worldwide fame with the legends about vampire Dracula,” festival director general Bogdan Buta said in the release.
Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome.
The festival kicks off next Thursday, 30 July and runs until 2 August.
Electro-dance luminaries including David Guetta and Armin van Buuren will be taking to the stage over the course of the weekend.
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