UPC CONTINUED TO shed customers in Ireland during the three months before it went through a major rebranding as Virgin Media.
While the company celebrated an increase in broadband subscribers and phone service users over the year to the end of September, its total customers have still dropped since last year.
Parent company Liberty Global reported 18,500 fewer “customer relationships” compared to the 2014 figure as it lost more than 30,000 video subscribers in 12 months.
The trend continued over the past three months, before it was renamed as Virgin Media in Ireland, when another 1,600 customers left the telecoms and internet operator. The name change was first flagged in late August.
A spokesman said the loss of customers was mainly down to fewer subscribers on its microwave-frequency TV service and analogue TV network.
The reduction in subscriber numbers is in line with expectations given the overall competition that exists in the TV market,” he said.
Virgin Mobile
The company said it ended the latest quarter with total service subscriptions of 1.1 million, which included more than 1,000 customers signing up for Virgin Mobile before the service’s commercial launch.
Last month Virgin Media officially unveiled the service into the increasingly crowded mobile market, offering two different 30-day contracts from €20 per month for new customers.
In a statement with the latest numbers, chief financial officer Carol Grennan said:
We will continue to break barriers with Ireland’s best broadband and the best connected entertainment. As well as digital TV, ultrafast broadband and phone, we now have the most competitive mobile and overall market leading offer.”
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