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Ghonim with the mother of Khaled Said in Egypt in February 2012 AP Photo/Ahmed Ali

Egyptian revolutionary: why online activism can work

Wael Ghonim tells Irish audience how he applied digital marketing strategies to Facebook campaign that helped spark uprising in Egypt last year.

THE COMPUTER ENGINEER who helped spark revolution in Egypt with a Facebook page has said that online activism can evoke change – if you can engage people with a cause.

Wael Ghonim, who told the Dublin Web Summit today that he “meet more politicians than geeks” these days, created a Facebook page in protest at the torture and death of a fellow Egyptian at the hands of police in Alexandria. The “We Are All Khaled Said” page gathered 100,000 followers in just four days in early 2011. Ghonim asked people to protest peacefully in the streets and was taken into police custody for 11 days.

Upon his release in February 2011 the Nobel Peace Prize nominee continued to call for removal of the Mubarak government and addressed a public protest in Tahrir Square. The fall of Mubarak, said Ghonim today, was “not a Facebook revolution” but a “people’s revolution”. He said:

I believe the leadership by charisma is going into decline and leadership by empowering people will rise.

Ghonim, aged 31, said he had employed some of his knowledge about digital marketing, picked up in his time as an engineer for Google, to engage others in the Facebook campaign and ensure that it transferred to the streets. “It was very collaborative,” said Ghonim, explaining that every decision to meet or protest publicly was done after conducting a survey among followers of the page.

This survey was conducted on a low-cost website called Survs.com, run by “just two guys”. Ghonim said:

People who work in media and people who work in technology are the change agents in this world. I’m sure those two guys would never have known that their service was used in Egypt for democracy and participation.

So-called clicktivism – where online users express a desire for change – is not necessarily without teeth, he said.

Those who are online are not zombies, they are actual human beings. All it takes is to convince him that it is important to act. Another thing is to find a way that interests them – that’s why surveys are important.

(Wael Ghonim at today’s Web Summit in the RDS. Image: WebSummits/Flickr)

Ghonim also attributed the uprising in Egypt to the social and political context in the area at the time, “the Tunisian uprising, the forged elections in Egypt… these also sent people to the streets”. He added: “A lot of people think an activist is someone who distances himself from people. That’s why I made the Facebook page mainstream.”

Maya Baratz of ABC News said at the summit that the Arab Spring had seen the voices of ordinary people become a tool for journalism, giving the news a “360-degree angle”.

Ghonim has written about his experiences in Egypt in 2011 in a new book, Revolution 2.0. All proceeds are to go to an education and poverty-fighting charity in Egypt.

Read more news from the 2012 Dublin Web Summit here>

‘Clicktivism isn’t a replacement for boots-on-the-ground activism – but it does work’>

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    Mute The Firestarter
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    Jul 19th 2024, 1:34 PM

    Amazing that you win one match, and you get into the qualifers

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    Mute Kevin Kerr
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    Jul 19th 2024, 1:36 PM

    @The Firestarter: the would have got in even if they lost against France, tho likely unseeded

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    Mute Tezmond McVicar
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    Jul 19th 2024, 1:55 PM

    @The Firestarter: what are you talking about?

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    Mute David craddock
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    Jul 19th 2024, 2:39 PM

    @The Firestarter: kinda hard not to qualify

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    Mute john kenny
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    Jul 19th 2024, 10:58 PM

    @The Firestarter: zzzzzzzzzz

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    Mute James Leahy
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    Jul 20th 2024, 11:16 AM

    @john kenny: zz

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    Mute Sun Rise
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    Jul 19th 2024, 1:44 PM

    Big hard man Damien O’Sullivan giving pelters to women who have achieved more in their lives than he ever will. Damien, you are a troll on the Internet and these woman are representing their country. They stand head and shoulders above people like you. Let that sink in.

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    Mute Ger Whelan
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    Jul 19th 2024, 2:39 PM

    @Sun Rise: As ever you are brave behind your keyboard and fake name. The fact you call people trolls while trolling the internet behind tells a lot about the person behind the account.

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    Mute Sean Money
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    Jul 19th 2024, 4:12 PM

    @Ger Whelan: you are a vicious piece of work. He is defending the womens team show respect boy.

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    Mute Ger Whelan
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    Jul 19th 2024, 4:24 PM

    @Sean Money: was it Putin’s fault the girls didn’t win all their games?

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    Mute Sean Money
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    Jul 19th 2024, 4:29 PM

    @Ger Whelan: you are a sick puppy. Be happy Ireland won.

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    Mute Ger Whelan
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    Jul 19th 2024, 6:27 PM

    @Sean Money: Erm they didn’t win . They finished bottom of their group with 1 win out of 5 games. Hardly worth celebrating

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    Mute Damien O'Sullivan
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    Jul 19th 2024, 9:56 PM

    @Sun Rise: I reported you just now.
    Hopefully the last comment you’ll ever make on this.
    I repeat. The current team is useless they were much better under Vera. Constructive criticism, not some misogynistic agenda you’re pushing.
    Suck on that.

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    Mute Damien O'Sullivan
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    Jul 20th 2024, 12:09 AM

    @Sun Rise: God help the team if they have likes of you ‘looking out’ for them.
    You’ll be hearing from the Journal soon. Bye bye a*****e.

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    Mute Old Times
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    Jul 19th 2024, 1:19 PM

    Good draw

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    Mute Damien O'Sullivan
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    Jul 19th 2024, 1:29 PM

    They’re useless

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    Mute james rowan
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    Jul 19th 2024, 1:31 PM

    @Damien O’Sullivan: i hope your talking about FFG,,,

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    Mute James Leahy
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    Jul 19th 2024, 1:58 PM

    @Damien O’Sullivan: Damien give that phone back to your mother until you mature a bit like a good little boy.

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    Mute Damien O'Sullivan
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    Jul 19th 2024, 9:49 PM

    @James Leahy: Just criticising the current team. They were better under Vera.
    Why don’t you run off and troll elsewhere fool. You have no idea what you’re talking about

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    Mute Damien O'Sullivan
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    Jul 19th 2024, 10:04 PM

    @james rowan: Yeah them too

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    Mute Auld Lad
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    Jul 19th 2024, 4:04 PM

    Nobody is interested in women’s soccer, it’s just not very good

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    Jul 19th 2024, 4:44 PM

    @Auld Lad: 16 000 in Pairc Ui Caoimh.

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    Mute James Leahy
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    Jul 19th 2024, 4:58 PM

    @Auld Lad: another Immature small boy pretending to be an Auld lad.

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    Jul 19th 2024, 6:15 PM

    @James Leahy: oh look, here’s the white Knight on his steed, getting offended on behalf of women everywhere

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    Jul 19th 2024, 6:16 PM

    @Sean O’Dhubhghaill: been to bigger raves

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    Jul 19th 2024, 9:32 PM

    @Auld Lad: yeah we can tell…oh the irony

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    Jul 20th 2024, 11:14 AM

    @Auld Lad: doubt you’ve left your mother’s basement in the past ten years.

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    Mute Sean Money
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    Jul 19th 2024, 4:10 PM

    No stopping them now after they beat France so easily

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