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WEXFORD COUNTY COUNCIL has been left embarrassed when a QR code issued alongside its brand new corporate logo provided a link to a support site for members of the homosexual and transgender community in Wexford, rather than the Wexford County Council homepage.
Presumably the code, which is a type of barcode that can be scanned on mobile phones, was supposed to provide a quick link to the County Council website. Instead, when you scan the code with a QR scanner on your smartphone, it links you to www.gaywexford.ie.
It was with great fanfare that Wexford County Council unveiled a new logo that would help “improve public awareness” of council services and ensure they are “clearly branded”.
Communications Officer for the Council, David Minogue, received praise from various councillors as he officially unveiled the logo, which was displayed alongside the QR code and the contact details of Wexford County Council, and he declared that it had been done at a cost of €2,000 and was the product of around 26 months work.
What is hard to understand is how, having spent €2,000 and spent 26 months on the project, nobody thought to check the QR code printed alongside the new logo before it was unveiled and circulated to councillors and members of the press all over the south east and indeed the country. The logo, complete with the wrong QR code, is also listed on Wexford County Council’s website.
The website which the code provides a link to, www.gaywexford.ie, is the LGBT website for Wexford which provides information and supports for members of the gay and transgender community.
While it may be a great resource for the LGBT community across the county, it is probably not what County Manager Tom Enright had in mind when he stated that the new corporate logo would be “helping to project the image of Wexford County Council as a forward-thinking, modern and progressive organisation.”
According to the press release which accompanied the new logo complete with the QR code link to the wrong website, it was to be “rolled out in the coming weeks and appear on all Wexford Council stationery, council vehicles, corporate signage and promotional materials.”
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Hilarious.
€2,000 on a 26 month project..wow
In the article it almost sounds like he’s saying 2k is a lot for a 2 year rebranding project.
It’s the 26 months that I was scratching my head over. Not that I’m an expert in rebranding but does this seem like a very lengthy time?
Sounds like a lot of meetings about meetings
A QR code wtf who even uses them !
It’s the gay Skynet taking over. Inevitable really.
QRCODE a bit 2012
QueeR code. Or QuaRe as mick the bull daly might say.
Did John Tierney take over as county manager in Wexford already?
Pay Peanuts = Get Monkeys, €2,000 for 26months work what did they expect? Looks like a snot on a page.
The logo is horrendous too.
Not necessarily a bad thing. The gays will do up your house quicker than the council!
Bahahahahahaaaaa
Big QR code reader users down in Wexford
Still cheaper than Irish water’s….
I guess they’ve got their wires crossed…. I’ll get my coat
Unsurprising! They wasted millions on a pretentious glass building, so why not waste more money (and over 2 years!!) on a logo redesign and an incorrect qr code?
This doesn’t have Hubert Kearns fingerprints on it…2k is only chump change for a man that can blow 60 mil….
It just goes to show that QR is rarely used. I expected the camera to recognise it rather than a separate app.
Classiç.
You can generate a QR code for free online over 2 years for a rebrand ?? Wtf
Vote for us as we can waste your money in a click???
Couldn’t make this up bahaha
Where is Tony Kilduff. I thought he would be all over this blaming same sex marriage.
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