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What do Irish people watch most on YouTube? Music videos and comedy

The survey, the first to look at Irish YouTube users, found that entertainment is at the top of our priorities whenever we visit the site.

CHANCES ARE IF you’ve YouTube open right now, you will either be watching or listening to a music video or watching something that will make you laugh.

According to a new survey from Google Ireland, which was presented at DMX Dublin today, 91 per cent of Irish users said they use YouTube for entertainment, the most popular videos being music and comedy.

Sharing also played a major part with Irish users as 63 per cent of YouTube users would talk about what they saw on YouTube with their friends. It also found that they were 20 per cent more likely to share links or talk about what they saw than those in the UK.

While the majority of users are younger people, 44 per cent of its visitors are aged 35 and over. Of that group, 40 per cent visit the site daily while 77 per cent visit it weekly.

Another finding from the survey is just how likely these users were to try out new products. According to YouTube’s Industry Manager for Google Ireland, Ruth McEntee, YouTube users were more likely to purchase goods and services as well as try out new products.

The research was carried out by Ipsos Media who surveyed over 1,000 internet users across the country.

Read: Turkish PM backtracks on his threat to ban Facebook and YouTube >

Read: A traditional Irish tune is going viral thanks to these superb street dancers >

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14 Comments
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    Mute Seán Ó Briain
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    Apr 6th 2022, 2:35 PM

    Meanwhile Moscow Mick, Kremlin Clare and Rostov Richard are criticizing putting pressure on Russia to stop this war. Embarrassments the lot of them. Every single Ukrainian could be killed and they’d still be crying ranting like lunatics because some Russian lad can no longer buy Big Macs.

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    Mute Declan Moran
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    Apr 6th 2022, 2:54 PM

    @Seán Ó Briain: they’re a disgrace to this country. J cringe when I think of them representing Ireland in Brussels. What are people thinking when they vote for their likes ? Baffles me

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    Mute Irena Cepaitiene
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    Apr 6th 2022, 3:24 PM

    @Declan Moran: big disgrace. I was mortified when I found out two out of 13 were Irish…I used to think that all those trolls who are flooding social media are actually russian trolls hiding behind Irish names but I started having doubts now.. Sad….:(

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    Mute alan scott
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    Apr 6th 2022, 4:14 PM

    @Declan Moran: any politician that stands by Russia in the west should automatically lose their seat.

    It’s your either with us, or your against us.

    Clare daily and mick Kremlin Wallace should be removed as MEP.

    They disgrace every single one of us.

    They represent Ireland at the EU level,

    What must the other EU member states think of us, when we have these baboons in power?

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    Mute Bri Lyons
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    Apr 6th 2022, 2:51 PM

    Did the PBP numpties applaud this time?

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    Mute Declan Moran
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    Apr 6th 2022, 2:52 PM

    @Bri Lyons: nope. Shower of wasters

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    Mute leartius
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    Apr 6th 2022, 3:32 PM

    Everyone option is important. Some might suggest our 1916 leaders should have followed a neutrality policy and wait for home rule to materialise. Same people might assume that neutrality is in our constitution. Then after reading it want a referendum to validate their point without any embarrassment.
    Feb 24th 2022 was a day that changed europe. From Sweden and Finland to Germany and France. Every European state awoken to war in Europe. For the most outrageous reasons possible. A European state was invaded illegally by Russia who denied it was possible less than 24hrs earlier. As commenters on RT media joked which country President Zelenskyy had fled with suitcases of cash like other americians puppet leaders. Russian leaders joked about sanctions being unless as a war chest of 600 billion was at their disposal. British intelligence believed that the Ukraine’s had about 72 hours before a Russian victory.
    Now after 42 days of war, untold suffering and evidence of civilian torture, Ukraine is still fighting. Sanction are hurting Putin and this oligarchs. People who have little regard of ordinary Russian. Imprisoning Russians who speak out and criminalizing media outlets for doing their jobs.
    Yet People Before Profit members have a right to their option. All war mongers are wrong. It’s is a blinkered option that is unhelpful to Ukraine’s fighting to stop genocide within their borders.

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