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YouTube

Watch out Spotify! YouTube makes its music service official

And Ireland is one of the first countries to get access to the beta version.

(Updated: 18:30)

NO SOONER THAN it agreed a deal with one of the representative of 20,000 indie music labels, YouTube has revealed the details of its new music subscription service.

The service, called YouTube Music Key, is being launched as an invite-only beta and will be available on the main site, under a dedicated music tab, and as an iOS and Android app.

Both free and paid services will include high-quality audio tracks and will allow users to find and listen to full albums as well as back catalogue.

Those paying for it can play music videos without ads and can continue playing songs and videos in the background and when the device is locked.

The service also offers playlists based on moods and genres, tying in with its acquisition of Songza.

While the music homepage is launching globally, the beta of YouTube Music Key is being initially launched in seven countries, Ireland being one of them. Markets like the US, Spain, Italy, Finland, Portugal and Ireland were chosen because of the popularity of music in these areas.

YouTube has been working on such a service for many months now,  having been held up by negotiations with music labels over content deals.

YouTube Music Key music YouTube YouTube

Recently its CEO Susan Wojcicki revealed it was working on a subscription service where ads would be disabled. She revealed that half of all YouTube views now come from mobile devices and that time spent watching videos was growing at a rate of 50% year-on-year.

Its biggest competitor in the field is Spotify which currently has 50 million active users with 12.5 million paying for the premium version.

The service will cost €9.99 per month, but those invited to the beta are offered the first six months free followed by a promotional price of €7.99 per month.

The cost will also include a subscription to Google Play Music, which currently has more than 30 million songs in its collection.

Youtube Music Key / YouTube

[Originally published 18:00]

Read: If you’re using Windows, you may want to update it now >

Read: Spotify CEO defends free streaming after Taylor Swift removes music catalogue >

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15 Comments
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    Mute little willy
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    Apr 30th 2013, 11:17 AM

    … but will the banks pass on the rate cut?

    61
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    Mute Begrudgy
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    Apr 30th 2013, 11:54 AM

    Yes they will. They must increase the rate first for a few weeks before the cut kicks in reducing the rate to the same level it was last month. Only difference is banks get to borrow cheaper money.

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    Mute Kerry Blake
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    Apr 30th 2013, 12:12 PM

    Have not our banks already announced an increase?

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    Mute Simon Barnes
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    Apr 30th 2013, 4:02 PM

    so far AIB has , not sure about the rest of them

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    Mute Irish Mule
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    Apr 30th 2013, 11:17 AM

    Watch ebs and their mates will bang up their rates again once this happens, absolutely sickening

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    Mute Patrice Auburn
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    Apr 30th 2013, 11:25 AM

    What’s a tracker mortgage!

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    Mute ciaran clarke
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    Apr 30th 2013, 11:45 AM

    I don’t understand APR

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    Mute Andrew Telford
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    Apr 30th 2013, 11:21 AM

    A rate cut will hit tracker mortgages pushing them further below cost which our banks will have to compensate for with more current account fees, higher variable rate mortgages and will further increase the time until the taxpayer sees any bailout money… It’s giving with one hand and taking away with the other at this point.

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    Mute Lord Loverocket
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    Apr 30th 2013, 11:32 AM

    But doesn’t it mean the rate is lowered for our banks paying back loans to the ECB? Maybe I’m wrong on this….

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    Mute Paul Martin
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    Apr 30th 2013, 12:46 PM

    That was my understanding, although happy to be corrected.

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    Mute tomas o beag
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    Apr 30th 2013, 4:36 PM

    Funny that got my letter today from ebs saying rate has gone from 4.33 to 4.58 . This country can go and f€€k itself .

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    Mute Nikolas Koehler
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    Apr 30th 2013, 11:39 AM

    Here’s a novel idea; the ECB should keep printing money; but rather than using it to shore up structural problems ( which doesn’t cause inflation ), they should print enough to maintain a EZ inflation rate of just over 2%. Inflation is too low in the EZ, it is hampering consumer spending and the probability of growth, and isn’t regulating inflation to stay at the most beneficial level one of the main functions of a Central Bank?

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    Mute Michael
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    Apr 30th 2013, 12:51 PM

    Inflation is TOO LOW???

    You have to be kidding me. You must only care about the bankers and elite, not the poor and middle class.

    Disgusting

    Stop reading those Keynesian/Neoliberal econ books.

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    Mute Nikolas Koehler
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    Apr 30th 2013, 1:11 PM

    @ Michael – get away from the “me too”-ism and look at the bigger picture.

    In times of very low inflation, there are very few incentives to spend your money, and a load of incentives to hoard your money. Normally, in times of low inflation, it makes far more sense to buy on credit rather than with cash.

    Currently, however, there is a very understandable aversion to credit, both from people who would normally seek credit, and, more importantly, from those who supply credit.

    So, low inflation + lack of credit sources = economic stagnation.

    A higher level of inflation ( not a high level, but higher than the disastrously low level we have no ) would have the dual effect of getting money moving and reducing the weight of the debt.

    High inflation will benefit debt-laden countries.

    Absolutely none of the above has to do with Keynes, so I’ve no idea where you pulled that out of ( although I could be crude and suggest from where you pulled it ).

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    Mute Maurice Danaher
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    Apr 30th 2013, 2:15 PM

    Low inflation is good for some ie people on fixed incomes, reduced pensions, reduced social welfare, those who have lost on bank shares and property. High inflation is good for the retail trade etc. Lets. keep inflation under control for the sake of those less fortunate with limited resources because they will suffer the most in times of high inflation. There has to be another solution to the problems being experienced by the retail trade which will be solved by growth and rising employment levels.

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    Mute censored
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    Apr 30th 2013, 7:44 PM

    No inflation? Ok, let’s keep trying our current deflation approach. See you in a few million years when you’ve got that sorted.

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    Mute Nikolas Koehler
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    Apr 30th 2013, 9:49 PM

    @ Maurice – to be fair, we’re not talking about having high inflation. Two per cent is not high. While inflation would damage many people’s finances in one respect, I do believe a lot of the damage would be offset by the benefits in he mid-term.

    As it is, we’ve seen a rise in the cost of living at the same time as the rate of inflation has been dropping, so, in this case, cost of living and inflation are not directly in proportion to each other.

    Low inflation is a kiss of death for growth, and growth, including the jobs that go with it, what we desperately need.

    Much as it makes me squeamish to agree with Censored, he’s on the money with his comment.

    @ Censored – don’t worry, I won’t be making a habit of it :-)

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    Mute Michael
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    May 1st 2013, 1:19 PM

    So the answer to my original question is yes. I’ll use isms in context like I always have.

    I don’t need to hear regurgitated rubbish from Krugman anymore please.

    Tell me why deflation is a bad thing? Because it strengthens the value of money? Because it gives people induced incomes a chance? Why must we always crush the poorer amongst us?

    You’ll come back at me with some academic answer, but the truth is that you logic is what is getting us deeper into this mess. 2007 is going to happen again soon

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    Mute Nikolas Koehler
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    May 1st 2013, 1:35 PM

    @ Michael – you’re a bit of a strange bird. You name-drop academic economists when it’s irrelevant, and then dismiss “academic”replies. Seems to be a low self-esteem issue going on.

    I wrote above why I think low inflation is dangerous and a higher rate of inflation would be beneficial. You’re asking for an answer, but you don’t ask a question, so my original comments still stand.

    Chucking insults and being snotty does not a convincing economic argument make. Maybe actually read up a little on the economists and economic movements you name drop?

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    Mute Rory Carey
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    Apr 30th 2013, 11:34 AM

    Already have mortgage going up 40 euro a month from June

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    Mute Nigel O Keeffe
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    Apr 30th 2013, 11:29 AM

    should legislate on a max difference between variable /tracker…at the moment people are paying up to 4or 5 points over.2 should be about fair..
    what ya think.

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    Mute Ian Walsh
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    Apr 30th 2013, 4:06 PM

    When did the cost of living steadily decline? I must have missed that **RAGE**

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