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Edgar_Pereira

Americans are acquiring a taste for Jameson - but it's not so bright at home

Sales are up nearly 10% in America, but are struggling at home.

SALES OF JAMESON in the United States have increased by almost 10% in the last year, according to distiller Pernod Ricard.

The USA is the biggest market for the whiskey. Overall, 2013/2014 seems to have been a strong year for the brand, with 4.7 million cases shifted worldwide.

Jameson is gaining ground in other major markets, including South Africa, where volumes are up by 8%, and Russia, where there has been 4% growth.

However, Jameson executives are becoming increasingly concerned about the sales of spirits in Ireland, and used its financial year results to hit out against what it says is an increasingly challenging environment.

Irish Distillers, which runs Jameson for Pernod Ricard, said that sales have grown to their current level of nearly 5 million from 477,000 in 1988 when the spirit joined the Pernod Ricard stable.

Looking to the future, chief executive Anna Malmhake said: “In stark contrast to this growth and optimism for our export markets, the outlook for our industry here in Ireland is extremely concerning.”

The penal excise increases on alcohol accumulated in the last two budgets endanger the export success of indigenous products such as Irish whiskey as well as the 92,000 jobs being supported by the drinks industry in every county throughout Ireland.

The spirits market declined by 11.5% in the six months to the end of June.

Read: High spirits – Jameson sales up 13%>

Read: Kim Jong-Un may be sipping some Irish whiskey right now>

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41 Comments
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    Mute Kerry Blake
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    Oct 11th 2013, 8:00 AM

    So the gang of 4 have decided which Irish citizens will be disadvantaged for 2014.

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    Mute Pete Foley
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    Oct 11th 2013, 8:29 AM

    The Irish have let them do what they want

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    Mute O'Reilly
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    Oct 11th 2013, 8:40 AM

    What would you suggest? A giveaway budget?

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    Mute rodrigo detriano
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    Oct 11th 2013, 8:42 AM

    Kerry. Everyone knows which citizens will be taking the pain yet again! They’re just trying to figure out the best way to force more and more of us out. It’s only a matter of time before they offer to pay us to disappear.

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    Mute Ryan'O
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    Oct 11th 2013, 8:49 AM

    Kerry, only 2014?!
    2015/16/17….50 Ect ect

    Oreily, a giveaway budget, only in the run up to elections so they can ‘buy’ the votes.

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    Mute O'Reilly
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    Oct 11th 2013, 8:49 AM

    Rodrigo, let’s not make any cuts and just borrow more…

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    Mute Sean South
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    Oct 11th 2013, 8:59 AM

    O’Reilly lets start at the top and work down instead of the other way round for a change

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    Mute Pete Foley
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    Oct 11th 2013, 9:01 AM

    How about they cut there own wages pensions exspenes like milage to drive to work dry cleaning hotels and lunch money and a hell of a lot more. I have to drive 40 miles each way to work six days a week all I get is a massive petrol bill

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    Mute O'Reilly
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    Oct 11th 2013, 9:50 AM

    Ryan, if our finances are such that allow it at that time , then why not? But you’ll be rejecting any benefits in that giveaway budget then? You’ll hand it back to revenue saying you don’t want it?

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    Mute Sean South
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    Oct 11th 2013, 10:09 AM

    @OReilly
    in other words Ryan is correct….

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    Mute Ryan'O
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    Oct 11th 2013, 10:31 AM

    Oreily by benefits I take it you mean the increase in USC, pension levy, property tax, broadcasting tax, and all other tax increases FG have implemented to pay unsecured private banking debt?

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    Mute Kerry Blake
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    Oct 11th 2013, 11:07 AM

    O’Reilly 20% of our revenue in 2014 will be going to pay interest on our “bailout” maybe we could suggest to our partners we will only be using 10% to pay off the cost of the banks and use the rest to generate work in Ireland and ensure our ill or needy in our society are not further disadvantaged?

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    Mute Jack Green
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    Oct 11th 2013, 11:40 AM

    I feel your pain citizens,i feel your pain!

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    Mute Tony Skillington
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    Oct 11th 2013, 1:32 PM

    Spot on Sean… True leaders lead from the front…

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    Mute Sean South
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    Oct 11th 2013, 2:42 PM

    Thanks Tony
    Its called Structural Reform problem is there is not a hope it will happen….they are too many pigs with their noses in the trough

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    Mute Sean South
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    Oct 11th 2013, 2:42 PM

    sorry
    *there

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    Mute Declan Pollard
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    Oct 11th 2013, 8:52 AM

    It will still be a tough budget, Mr Noonon, our finance minister, solemnly declares to the people. God damn, it must be so easy to tighten other people’s belts – especially when you don’t have to tighten your own!

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    Mute LCR
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    Oct 11th 2013, 8:50 AM

    I hope they will be doing a serious review of their own expenses as a cost saving measure.

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    Mute Little Jim
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    Oct 11th 2013, 9:59 AM

    Don’t suggest that, they’ll just increase them.

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    Mute Weddingcar Ie Wexford Limo
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    Oct 11th 2013, 8:19 AM

    I think they will deserve a little break after all this work. Sack the lot of them !!!!

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    Mute cian hennessy
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    Oct 11th 2013, 8:39 AM

    The main topic of debate will be whether to give us a kick in the nuts or a punch in the stomach.

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    Mute Lloyd Christmas
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    Oct 11th 2013, 8:10 AM

    C’mon pay rise!

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    Mute Patrick J. O'Rourke
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    Oct 11th 2013, 10:27 AM

    Looks like they are going to go for the “benefits” for the disabled. The free electricity units and phone line rental are pretty crucial to the survival of anyone trying to live on disability. I had to attempt it years ago after an accident and it was brutal. If they do take these away it is going to drop a lot of peoples lives into misery and further debt. It means that disabled people will have to find €50 a month or more to fund the bankers and that can only do one thing..increase suicide rates. Many disabled people have to deal with physical pain and to inflict more financial pain on them is not the mark of a civilised society. A wipeout of TD’s expenses would be much more humane.

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    Mute joe power
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    Oct 11th 2013, 8:06 AM

    Booooooooo!

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    Mute Shakka1244
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    Oct 11th 2013, 12:37 PM

    I will save the lads some time. Here is what you should do lads:

    Increase taxes on ordinary citizens

    Save money by reducing services to vulnerable people

    Look after banks/wealthy/yourselves/your mates

    Sorted!

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    Mute MHReform
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    Oct 11th 2013, 8:54 AM

    Budget adjustment of €2.5bn? Same cost as mental health difficulties to the economy annually, which we pointed out two years ago! http://t.co/xbNNtS9G3J Mental Health Reform has made a number of cost-effective and proven effective recommendations to all relevant Govt departments – http://t.co/lJnSXi0wv6

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