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THE ADVERTISING STANDARDS Authority of Ireland has waved away complaints about two ads which viewers had complained were overtly sexual.
The two ads in question were an email mailshot from Paddy Power asking subscribers if they “Want a longer lasting erection?” and a Cadbury’s Starbar campaign featuring three models called ‘No Nuts No Glory’.
The Paddy Power ad was for a range of offers they were providing to customers as part of the annual Glorious Goodwood horse racing meeting.
The email ad addressed the recipient by name before posing the question which had caused offence to two complainants.
One woman said she found the email to be “offensive and highly inappropriate” and objected to her name being used as part of the it.
Another male complainant said that, “while he knew that Paddy Power tried to be witty in their marketing emails, he did not consider this particular email to be funny or clever.” He instead described the ad as “offensive, cheap and crude”.
Paddy Power defended their email saying that the question about wanting a longer lasting erection was a “double entendre” on the Goodwood event.
The bookmaker said they “considered the phrase used to be the part of the layered humour in their advertising.”
They did not, however, “consider it to be provocative or sexually overt”.
The ASAI did not uphold the complaints on the basis that the ad was delivered by email to recipients who’d chosen to receive them and consented to being over 18
’No Nuts No Glory’
The billboard ad for Cadbury’s Starbar featured models Roz Purcell, Karena Graham and Georgia Salpa and posed the question, “Are you hungry enough to win 3 nights with us?”
It related to a competition being run by Cadbury’s for customers to win trips to Dubai, London and Dublin by photoboming someone else’s photograph.
Two complaints were received in relation to the poster alleging that adverts were demeaning to women, were overtly sexual and were unsuitable to advertise a chocolate bar.
One of the complainants also pointed out that the chocolate bar in question was one which was eaten by children.
Cadbury’s accepted that the ad had “an edge” but denied it had caused offence “to the majority of people who had seen it”.
The ASAI agreed and did not uphold the complaints.
They noted that the competition was only open people over 18 and was targeted at adults. The authrority accepted that that ad was “somewaht risqué but on balance did not consider that a breach of the Code was involved. ”
A 6 year old could have written that report , based on visual lockdown & hearsay
@Gerry Glynn: Because every 6 year old would have access to those figures. Great comment Gerry.
In terms of household waste- all disposable waste should have very simple labelling as to what bin to put things into. Eg Green/Grey/Brown. This would be very useful for a lot of people who just aren’t sure!
I think there’s a positive message to be learned from this and that’s to get away from car dependency and the 40-hour work week and our excessive consumption of meat.
We should be working less as a result of technological advances yet we were working harder for longer hours than ever before the lockdown and having to go on longer and longer commutes to get to our places of work.
The lockdown showed us that most of the jobs we were doing aren’t even essential and that the people who do the most essential work are often the worst paid.
There are so many positive lessons to be learned but the government seem determined to get things back to the way we were.
I realise not everyone will agree with this as many people thing the economy is the most important thing and that working in an office is the route to happiness and fulfillment.
@Fifty Shades of Sé: Vote #1 for Fifty Shades of Sé.
The mountain of plastic bottles from sanitizer gel /spray now in landfill or whatever poor country is now being used as recycling dump will surely cause an ecological problem!
I’d say there would be a pile the size of Mount Everest !
I initially thought it wasn’t included at all and eventually saw it buried in the graphics section, but the collapse in the number of flights must have had a huge environmental impact.
The country is overpopulated if we’re not meeting emissions targets otherwise we’ll have to live like the Flintstones
@Gerard Heery: The country isn’t overpopulated, people just aren’t willing to change how we do things or pay what is needed to meet our commitments.
For years we have racked up debts to pay for a more convenient lifestyle (Cars, convenience, meat every day etc.), now the bill is arriving, everyone is pointing fingers and shirking our responsibility to pay.
And when I say pay I don’t mean just money, it’s also lifestyle choices.
In terms of household waste- all disposable waste should have very simple labelling as to what bin to put things into. Eg Green Black or Brown Bin. This would be very useful for a lot of people who just aren’t sure!
In terms of household waste, all disposable waste should have very simple labelling as to what bin to put things into Eg Green Black or Brown Bin. This would be very useful for a lot of people who just aren’t sure!
“glass bottle intake” up 46%… yup.
@thesaltyurchin: Imagine the waste if Cannabis was legal!… oh wait.
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