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After 20 years of false starts, a big site in the centre of Bray is finally getting the go-ahead

The Florentine Centre has been earmarked for successive retail developments since 1996.

front aerial - Copy (002) The proposed development. Savills Savills

IT’S TAKEN 20 years, but a big site in the centre of Bray is finally getting redeveloped.

The Florentine Centre, a 2.4-acre derelict site on the town’s main street, has been earmarked for successive retail developments since 1996, and was recently bought by Wicklow County Council.

The council has tasked estate agents Savills to seek a development partner for the 250,000 square foot retail scheme, which has a value of between €30 million and €35 million.

A decision from An Bord Pleanála is expected before the end of 2016 on the council’s application for a scaled-down retail development, involving anchor stores, retail units, restaurants, offices, a cinema and parking.

Independent Bray councillor Christopher Fox told TheJournal.ie that it was a “positive move”.

“I think it was good business on behalf of the council, because Main St in Bray has been struggling for a while now,” he said.

Bray seems to struggle due to the close proximity of very large shopping centres in Dundrum and Carrickmines. It’s a vicious circle, branded shops have pulled out of the town leading to decreased footfall.

“We’d have to give credit to the council officials, especially Des O’Brien, the town manager , seems to have really grabbed it by the scruff of the neck and progress it.”

Developers intended to build on it before the recession, and demolished several houses to that end.

The updated development envisages a new urban street – accessed from Bray Main Street – with a central plaza connected to Quinsborough Road.

If approved, the council hope that work will finish on the site by the end of 2018. At present, the site is an unsightly vacant lot on the east side of the town’s main street, leading on to a large derelict area used as a carpark.

Savills spokesman Larry Brennan said: “The development of the Florentine Centre will transform the retail and evening economy of Bray, where the main street in particular has been poorly provided for due to a lack of restaurants, larger retail units and leisure offerings.”

Read: Wicklow man fined €625 for docking dogs’ tails

Read: PHOTOS: 50,000 people turn out to watch Bray Air Display

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8 Comments
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    Mute common sense
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    Nov 20th 2024, 9:12 AM

    Ireland’s foreign policy is to import the entire world.

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    Mute Cole Palmer
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    Nov 20th 2024, 9:41 AM

    @common sense: 2050 were easily a minority. Lefties will come at you for saying this, calling you all sort of names, but they will never say you’re wrong. Look at the trajectory of the decline of the share in population of ethnic Irish. Down and down and down year on year.

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    Mute Kevin Kerr
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    Nov 20th 2024, 10:17 AM

    @Cole Palmer: I say you’re wrong. So I call on you to back up your prediction of being outnumbered by 2050 – what exactly is your starting point? what are your assumptions about the future? Highlight the variables? Any risks to your forecast that you might want to highlight. I look forward to your response

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    Mute Sean Hayes
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    Nov 20th 2024, 11:27 AM

    @Cole Palmer: You’re wrong!

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    Mute Finian McG
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    Nov 20th 2024, 11:40 AM

    @Kevin Kerr:” Irish could be minority ethnic group here by 2050 – professor

    Ireland’s native population could be in a minority by the middle of this century”

    That was an Irish Times headline in 2006, when the % of immigrants in Ireland was a lot lower. Now, I fully expect you to spin that into some shixx that sounds good in your own head, seeing as you’re a fan of young male migrants.

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    Mute Kevin Kerr
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    Nov 20th 2024, 12:28 PM

    @Finian McG: ah yes, a prediction based on unpublished UK research which states that people of Chinese origin will be the largest group. Nearly 20 years later, let me know how this prediction is going

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    Mute Finian McG
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    Nov 20th 2024, 12:34 PM

    @Kevin Kerr: did you miss the ’2050′ bit you thick eejit?

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    Mute Kevin Kerr
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    Nov 20th 2024, 12:49 PM

    @Finian McG: no, dopey, my point is that, 20 years into this 44 year prediction, how has the mix changed? Are ethnic Irish on track to become a minority by 2050? No they’re not. There are 60,000 Chinese nationals living in Ireland – 87% of our population is either Irish (77%) or other white (10%)

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    Mute Pork Hunt
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    Nov 20th 2024, 1:00 PM

    @Kevin Kerr: we could have 400000 Ukrainians next year

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    Mute Cole Palmer
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    Nov 20th 2024, 1:56 PM

    @Kevin Kerr: I never said white, I said ethnic Irish. Our share of the population is dropping year on year. Check the consensus over the past 2 decades. It is a FACT that immigrants of East Asia and Africa breathe at a far higher rate than we do. Are you going to deny this now? The majority of our immigrants are from East Asia and Africa. Therefore if immigration continues the way it is, we will be a minority by the absolute maximum 2050. As soon as you lefties give up on debating this non-debate, you will say ‘so what ?’. I’ve seen it over and over. If you don’t see that as a problem, then I don’t know what to tell you, I give up. You will then go and contradict yourself saying Palestinians should have a right to there own land, which they certainly should.

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    Mute Cole Palmer
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    Nov 20th 2024, 2:10 PM

    @Kevin Kerr: ‘How has it changed?’ Are you being serious? According to CSO.ie, 150,000 immigrants came in 2024. That is 3% of the population. I said if immigration continues the way it does, so 150,000 a year until 2050 is 26 x 150,000, which equals 3,900,000. We are not reaching the 2.1 birthdate needed to PRESERVE our population size. So our share of the population will actually decline from 3.85 million. So 3,900,000 immigrants (not including children they have) is higher than our 77% share which will, according to our birthdate, decline from 3,850,000. Just like Japan, who’s Japanese population continues to drop every year from a lower than 2.1 birthrate per woman. Since 2008, Japans population has being decreasing every year. Can’t wait for your reply.

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    Mute Cole Palmer
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    Nov 20th 2024, 2:18 PM

    @Cole Palmer: Plus, we had 50,000 immigrants year ending April 2004, we had 89,000 year ending April 2022, we had 141,000 year ending April 2023, 150,000 year ending April 2024. I wonder what the figures will be in April of 2025? I would bet my house that’s its higher than 150,000. In 5 years I would bet my house it will be higher than 200,000…….

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    Mute Kevin Kerr
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    Nov 20th 2024, 3:40 PM

    @Cole Palmer: so you have picked the year with the record number of immigrants to Ireland and assumed that this will continue until 2050. And of course, you haven’t factored in emigration to give an accurate net migration number. And of course, the emigration and immigration numbers are a mix of ethnic Irish people, and those who are not. So, in summary, your analysis is so full of holes that it makes no sense

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    Mute Kevin Kerr
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    Nov 20th 2024, 3:46 PM

    @Cole Palmer: and yes, of course I accept that the proportion of “indigenous Irish” has dropped. It is the rate of future drop that I dispute. Sure, even in the UK, where people have been emigrating to since the 1950’s, “white British” make up 76% of the England and Wales population. You’re deluded

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    Mute Cole Palmer
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    Nov 20th 2024, 5:50 PM

    @Kevin Kerr: I chose 2024, because it is literally the year we’re in. I didn’t ‘choose the year with highest immigration level’. April, 2025 is on track to be even higher. 10s of thousands of Palestinians will be coming here very soon after they’re forced to evacuate from the atrocity Israel is committing. They know that Irish will mostly accept them because we go around waving their flag. They will want to coke here and nobody will stop them, as they have ‘the right to seek international protection’ anywhere. Palestinians though have a history of being very dangerous wherever they go. They launched a coup on Jordan’s monarchy, they attacked the Lebanon Christian front after Lebanon gave them refuge in 1948, effectively taking over Lebanon which was once majority Christian. Now 70% Muslim.

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    Mute Cole Palmer
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    Nov 20th 2024, 5:51 PM

    @Cole Palmer: it was majority Christian in 1975

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    Mute Kevin Kerr
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    Nov 20th 2024, 8:09 PM

    @Cole Palmer: generally speaking, net inward migration will reflect economic activity, not asylum seeker numbers. So if our economy is booming, workers will come – if it isn’t, they won’t. So to assume that this 150k number will not only be maintained, but will increase over the next 26 years makes no sense. You clearly have no idea how population demographics work

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    Mute The next small thing
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    Nov 20th 2024, 8:18 AM

    We are tiny open country dependent on foreign investment. By all means work away in the background but we should not be taking unilateral decisions that will damage our economy. Ask yourself, how much extra tax are you willing to pay so we can take a stand over some conflict that has been going on for decades and will continue regardless of Irelands position on the matter. We are full of our own self importance.

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    Mute thomas molloy
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    Nov 20th 2024, 8:41 AM

    @The next small thing: We even have pro Hamas politicians going up for election.

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    Mute A W
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    Nov 20th 2024, 8:50 AM

    @thomas molloy: lads we need brits again to help us with that’s iner issues…

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    Mute Ger Whelan
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    Nov 20th 2024, 9:12 AM

    @A W: Say what?

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    Mute Ger Whelan
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    Nov 20th 2024, 9:13 AM

    @thomas molloy: No no we don’t. Why spread lies?

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    Mute Alex
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    Nov 20th 2024, 9:26 AM

    @Ger Whelan: Yes we do.

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    Mute Ger Whelan
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    Nov 20th 2024, 10:09 AM

    @Alex: which politician running has been “pro hamas”. I’ve never seen hamas mentioned by any of them in their election manifestos.

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    Mute Jim Ryan
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    Nov 20th 2024, 7:15 AM

    When it comes to global matters Ireland is as helpless as a plastic duck bobbing in an ocean .

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    Mute Finian McG
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    Nov 20th 2024, 8:01 AM

    @Jim Ryan: Ireland’s third-level education system is churning out graduates for US tech and pharma multinationals for years. At this stage we should be asking why Ireland doesn’t have it’s own thriving indigenous tech and pharma industries. It would make us a lot more independent and less prone to whoever happens in US politics. We need to invest in Innovation.

    51
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    Mute Finian McG
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    Nov 20th 2024, 8:03 AM

    @Finian McG: *whatever happens*

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    Mute Derick R M
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    Nov 20th 2024, 8:19 AM

    @Jim Ryan: We seem to want to endlessly meddle but without any means of self defence. It’s an interesting approach.

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    Mute A W
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    Nov 20th 2024, 8:51 AM

    @Finian McG: stay under stone buddies…

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    Mute A W
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    Nov 20th 2024, 8:53 AM

    @Derick R M: lord help us with historical bs and no actions…

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    Mute Alex
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    Nov 20th 2024, 9:25 AM

    @Finian McG: All your blabbering is just a big lie. You never worked for any of those companies and it shows in your uneducated comments. Keep yourself on welfare.

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    Mute Elizabeth Doyle
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    Nov 20th 2024, 7:33 AM

    When it comes to defending our own waters we seem to have to depend on the Bantry Fishermen.what is all this chest puffing Unifil troops in Leabanon.,its an utter joke.!!!!!

    35
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    Mute Pork Hunt
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    Nov 20th 2024, 8:18 AM

    @Elizabeth Doyle: unifil makes EU news , protecting Irish waters won’t. We sold the sea to save the farmers

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    Mute Ger Whelan
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    Nov 20th 2024, 9:12 AM

    @Elizabeth Doyle: What did the Bantry fishermen do to defend our waters?

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    Mute Eoghan
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    Nov 20th 2024, 1:54 PM

    Bad opinion, vast majority of people couldn’t care less about foreign policy when it comes down to it. Highly unadvisable for a party to centre it’s campaign on Foreign Policy rather than issues people actually care about.

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    Mute Frank O'Hara
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    Nov 20th 2024, 5:20 PM

    It’s pretty simple. We need a party which has an explicitly pro-West foreign policy. One which is strongly pro-Ukraine, pro-Israel, anti-China and anti-Iran. One which has the hunger to join NATO and one which supports abolishing neutrality and increasing military spending to 3% of our GDP. Unfortunately, every party in Ireland seems to be bone-headed on foreign policy. Either they are pro-Russia, pro-Hamas or both. Every party wants to suck up to China and every party seems to be obsessed with neutrality. What a joke! Fine Gael, Fianna Fáil, Sinn Fein and all the other small left-wing parties have terrible foreign policy positions.

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