Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
Niall Carson / PA Wire
Niall Carson / PA Wire / PA Wire
Welcome to Budget Day on TheJournal.ie.
We brought you the 2015 announcements from Michael Noonan and Brendan Howlin, and now we are breaking down what their measures will mean for YOU – and your pocket.
Leave your thoughts in the comments section, tweet at us (@thejournal_ie) or mail us on tips@thejournal.ie.
It’s grey and a little bit wet in Dublin this morning. Hopefully that’s not some pathetic fallacy for what’s to come today.
But it seems the rest of the country is faring a little better.
Met Eireann
Met Eireann
14 Oct 2014
9:56AM
It’s Sinéad O’Carroll here, taking you through the first, easy steps. If you want to get in touch with me, you’ll find me on Twitter @SineadOCarroll or by mail at sinead@thejournal.ie.
Send us your thoughts and concerns about the day ahead – or your musings about what Noonan and Howlin should do at 2.30pm.
14 Oct 2014
10:02AM
We’re firing up the liveblog early this morning to keep you on top of everything we know so far about Budget 2015 (including the colour of Michael Noonan’s tie).
And, don’t worry, we won’t abandon you early. We’ll be here all day to guide you through the announcements, and what impact they will have on your wage packet, benefits and outgoings.
Sam Boal / Photocall Ireland
Sam Boal / Photocall Ireland / Photocall Ireland
We’ve already heard from Brendan Howlin today, with the Public Expenditure and Reform Minister (essentially, the Dad of the government who gives out the pocket money) praising the people of Ireland for their ‘incredible effort’ at austerity.
Government has to govern in accordance with the will of the people as well and after seven years of the harshest difficulty people want to see the horizon, they want to see the shape of a better Ireland and that’s what we have to begin today to plan out.
Emer from DailyEdge.ie just sent this our way to exclamations of, “Well, isn’t this Celtic Tiger Baby?”
The new, very fancy, TWO STOREY Nespresso store is opening in Dublin today. Yes, on Budget Day!
Whoops!
We couldn't find this Tweet
Emer writes:
While the date might be coincidental, the temptation to point to the store as an excuse for “NO RECESSION HERE” and “RECESSION? WHAT RECESSION?” quips is irresistible.
Don’t let Michael Noonan see it before 2.30pm. Or the IMF. Or the Troika. Or the Germans. Jesus, lads.
I’m really looking forward to this budget. Good things are beginning to happen again. Workers will be rewarded for their hard work/sacrifices over the last few years.
To prove there won’t be as much austerity this year, MerrionStreet.ie (the government’s news service) made a snazzy video of Noonan and Howlin this morning. Here’s what the pair had to say.
Key words: ‘give something back’ and ‘turning point’
Prove it! Our reporter Paul Hosford has put together this quiz about budgets from bygone eras. How much can you remember? I’ll give you clue for one of the answers.
Speaking to reporters at Leinster House this morning, Sinn Féin’s Gerry Adams says his party would get rid of property tax and water changes and put money in people’s pockets.
He added: “The fact is people cannot pay these charges and we’re facing into Christmas.”
14 Oct 2014
11:16AM
Meanwhile, Sinn Féin’s deputy leader Mary Lou McDonald has been as robust as ever, saying:
There has been a lot made of this end to austerity. The proof of the pudding will be in the eating, as they say. Let’s see what the government come forward with today.
With the hard work over them, the lads and ladies over at the Department of Public Expenditure and Reform are having the craic and are considering day-to-night outfits.
As you have seen from the reports below, there is now an expectation that the Christmas Bonus will be returned (in part) to pensioners. The 25% payment will come in at around €40 or €50.
Gary Coleman Hunger Striker via Facebook
Gary Coleman Hunger Striker via Facebook
Gary Coleman started the protest outside Cork City Hall yesterday evening and plans to continue it to raise awareness for an anti-water charges protest in the city on 25 October.
Independent TD Mattie McGrath hasn’t missed an opportunity to take a swipe at both ministers and the media today over the column inches that have been filled with Budget leaks in recent days.
But, somehow, he managed to praise Phil Hogan at the same time.
Oireachtas.ie
Oireachtas.ie
In a statement issued this afternoon, he said:
“I find it very disturbing that we are in a now in position where the leaking of confidential Budget information is treated as the norm and without consequence.
In 1995 when Phil Hogan was Minister of State at Finance and inadvertently leaked confidential budget data he resigned immediately, which was an honourable thing to do regardless of his more recent performances.
Read more from the Tipperary man on TheJournal.ie shortly.
Our reporter Aoife Barry has taken a deeper look at the important decision facing Brendan Howlin today. Purple, pink, blue, yellow or red?
14 Oct 2014
2:08PM
Hi there folks - TheJournal.ie editor Susan Daly taking over the liveblog now as we get closer to the announcement from Messrs. Noonan and Howlin at 2.30pm.
From our Political Editor Hugh O’Connell in Leinster House comes the good news that there will be a “modest increase” in the Living Alone Allowance for older people.
And more from our man taking the temperature in the halls of Leinster House, Hugh O’Connell:
Speaking to a few government backbenchers around Leinster House and it’s fair to say there’s a very different mood amongst them to this time last year.
Labour in particular are buoyed by the plans to increase child benefit by €5 and partially restore the Christmas Bonus.
“We can go and face people on the doors now,” one Labour senator says, adding that Tánaiste Joan Burton has “really put her stamp” on this Budget.
Bit of business to get out of the way in Dáil first: the announcement of the two new TDs for Dublin South West and Roscommon-Leitrim, Socialist Paul Murphy and independent Michael Fitzmaurice.
Fitzmaurice got a handshake and a laugh from Gerry Adams:
And a huge laugh from the assembled members when Paul Murphy shook hands with Tánaiste Joan Burton, whose Labour party took a huge nosedive in the constituency this time around (compared to 2011 election):
“This government will not return to the boom and bust model,” says Noonan.
A few heartfelt ‘hear, hears’.
“The sacrifices of the Irish public” likely to be a repeated phrase in this speech to recognise that we’re not out of the woods, and that many people – as Noonan says – will not feel recovery while they are still out of a job, or seeing a hole in their pocket, or feeling the departure of a loved one through economic migration.
14 Oct 2014
2:35PM
JOBS: Noonan estimates there will be 80,000 more employed by the end of this year than there were two and a half years ago. Two million at work in 2016, he reckons. He wants to see unemployment reduced to 10%.
GROWTH: 3.7% of GDP for 2014 forecast – well inside what they expected last year, he says. GDP growth of 4.7% forecast for 2014.
Real GDP of 3.6% in 2015 forecast originally – he says he’s revising that to 3.9% for 2015. “Solid and steady economic growth” is what we want.
DEBT: Net debt forecast 91% for 2014 (under 111% forecast previously). BUT we’re still way worse off than many in the EU so we can’t let that reduction to its own devices.
This is Noonan’s way of setting the scene for today’s Budget measures.
14 Oct 2014
2:36PM
He is targeting a deficit of 2.7% (ahead of the recommended target of 2.9%) for Budget 2015, so we can… get ahead of ourselves?
This is the bit exercising the Financial Times, Barack Obama and most of the EU. Ireland’s foreign direct investment attractions.
A “Road Map to secure Ireland’s place as a destination for the best and most successful companies in the world” being announced.
The rate of corporation tax – 12.5% – will REMAIN. “It never has been and NEVER WILL BE up for discussion”.
Improvements to measures and funding
Three-year tax relief for start-ups to be extended.
A ‘Knowledge Development Box’ – along the lines of patent box (we will bring you more on this on TheJournal.ie later – is being introduced. It is an intellectual property offering to attract future MNCs to Ireland.
And now onto the DOUBLE IRISH
It will be ABOLISHED by changing residency rules, from Jan 2015 for new companies – phased out for those already here:
MN: End of Double Irish: change company tax residence rules - all companies incorporated in Ire auto tax resident in Ire #Budget15
FARMING and AGRI-FOOD: It’s our largest indigenous sector and employs 170,000 people so we should look after it, yes?
The Agri-Taxation Review has brought this up:
There will be no milk quotas from 2015 but we need more land available – to improve long-term lesing of land, tax-exempt threshold increased to 50%; longer leases; CAT relief for active farmers; raising 40-year-age limit; extending CG measures; removing stamp duty on ag leases over 5 years; extending farm restructuring support.
There will also be help for farmers who have to seek income from another job to supplement their income from agriculture, along with changes to VAT registration for farmers.
Bloodstock sector will be helped with €6m over 3 years to horse racing and greyhound industry.
Micro-breweries are a big success for Ireland in recent years, so they will get more excise relief production capacity with the ceiling raise from 20k to 30k hectolitres.
Marine sector will also get a tax review like that which the agri sector got last year (leading to the measures he announced today).
Oil exploration is one area being looked at – that has been an area of controversy again in recent years.
Jesus, Michael Noonan, that’s a dreadful cough you have there.
Heather Humphreys perks up at mention of the film credits system.
There may be an increase next year to the eligible expenditure cap of €50m in this area – but he won’t look at that until next year’s Budget.
Travel and tourism
Big pat on the back for the government on tourist increases – Noonan says that the 9% VAT rate on tourism-related activities has been “a great success” and that there are 23,000 more people employed in the sector since mid-2011.
The 9% VAT rate WILL BE RETAINED.
But he warns the tourism sector to make sure the relief is passed on to the consumers. IE, beware the rip-off culture that might be springing back up.
And here’s an even bigger warning: “If prices begin to rise”, he’ll think of taking away that 9% rate. So now.
14 Oct 2014
2:55PM
That 9% VAT rate was helped with the Pension Levy, which was continued last year.
He’s ENDING the 0.6% pension levy at the end of 2014.
The additional 0.15% levy for 2014/15 will expire at the end of 2015.
14 Oct 2014
2:58PM
PROPERTY: The market is in shite, says Noonan. Sorry “not currently meeting the needs of our citizens”. In private, social and rental market. And he’s not wrong.
Supply is the issue, claims Noonan, and the State can’t meet either the private or social housing needs of the public. But neither can they use taxpayers’ money to prop up construction companies for the sake of it, he says.
14 Oct 2014
3:04PM
PROPERTY: Brendan Howlin will speak about social housing.
He is keeping the Home Renovation Incentive – extending it to RENTAL properties whose owners pay income tax.
He is removing the 80% windfall tax on disposal or development of land which has been in the planning system since October 2009. This comes in next January 1.
He will remove the Capital Gains Tax relief by end of 2014 on purchase of property – it’s “no longer needed”, he says.
The CGT of 33% rate will now apply to property market.
First-time buyers get a refund on DIRT on savings used to purchase homes (up to 20%) up until the end of 2017. This comes in TONIGHT.
Noonan is vowing that tax incentives for developers will not be the priority to allow people who want to actually live in the houses/apartments they buy, to do so.
14 Oct 2014
3:05PM
WATER CHARGES: Income tax relief on the standard rate will be available up to a maximum of €500 per household.
Noonan reckons this works out at about €100 back to households every year on what they are paying on water charges.
Cue heckles from the benches.
“Without interruption, please” says Ceann Comhairle.
14 Oct 2014
3:09PM
SMEs: Loans are the issue – and cash flow – so the Strategic Banking Corporation of Ireland - will be formally launched at end of October. The Permanent TSB will start lending to SMEs again.
The Seed Capital scheme is coming back in the next few months too.
Foreign Earnings Deduction to be extended to SMEs operating an export business to a larger range of countries, and apparently there will be “an integrated export finance strategy in 2015″.
Michael Noonan loves his Soundings anthology - cites Robert Frost’s A Road “Less Travelled By” on how his government has tackled the Budgets since 2011.
14 Oct 2014
3:23PM
Now it’s the turn of Public Expenditure Minister Brendan Howlin.
We have to spend €50 billion in 2015 and this is an increase of €429 million on 2014 estimates. The good news though: He doesn’t think it will necessitate cuts this coming year.
14 Oct 2014
3:24PM
CAPITAL SPENDING There will be an increase to €3.5 billion (an increase of €210 million) in 2015. This will also increase in 2016 and 2017, he vows.
14 Oct 2014
3:26PM
JOBS: There will be a Low-Pay Commission established next year to look at how people are gaining, keeping or need help in gaining work at that end of the employment scale.
14 Oct 2014
3:29PM
SOCIAL HOUSING:
This is an area of huge concern to people – and there will be €2.2 billion put into social housing provision for the next three years:
€1.5bn coming from the Exchequer
€300m from the PPPs (Public Private Partnerships) into social housing units by 2017
€400m from an “off-balance sheet financial vehicle” from next year – this will be given to approved housing bodies to use to increase supply
14 Oct 2014
3:31PM
Over €800m for 2015 for the housing sector – Howlin says this is the first major investment in improving the situation since 2009.
Will provide additional 2,500 units in 2015 and 6,700 extra in total by 2017.
(There are 56,000 households waiting for social housing at last count, so it’s something – but will it make a huge dent in the supply issue?)
14 Oct 2014
3:32PM
The sale of the Bord Gáis Energy business will provide some financing for the €400m of public investment Howlin says will be made available.
SOCIAL PROTECTION: Joan Burton is getting €19.4 billion to give out in 2015 – there will be no cuts to schemes.
In fact, there will be a new back to work family dividend introduced to allow families to hold on to qualified child increases for 12 months after getting back to work (reduced by 50% in the second year).
Oh, and we forgot, and extra €5 increase to Child Benefit in 2016. Maybe. He’ll see.
14 Oct 2014
3:53PM
SOCIAL PROTECTION:
And, as we predicted earlier, the Living Alone Allowance increase will be €9 a week – going to 180,000 older people from 1 January next.
14 Oct 2014
3:55PM
Much halloooing around Howlin’s statement on Irish Water. We already heard Michael Noonan speak of tax relief of around €100 per household on their water bill – Howlin says allowances for others in the water subsidy will extend to those who get the fuel allowance every year.
14 Oct 2014
3:56PM
HEALTH: Leo Varadkar will be looking at €13.1bn being processed through his department – a major initiative is to increase woefully-needed staff numbers so that mental health services can be improved, especially at primary care level.
14 Oct 2014
3:57PM
EDUCATION: €8.3 billion earmarked here.
There will be 1,700 new full-time posts available in the sector with no increase to class size.
14 Oct 2014
3:58PM
GARDAI: The recruitment of gardai restarted this autumn, and this will continue as €2.2bn goes to the justice sector.
However, will the new numbers be even enough to replace the number of gardai retiring, never mind increase the current number on the streets?
14 Oct 2014
4:00PM
ARTS, HERITAGE, GAELTACHT: €212m
DEFENCE: €885m – the Naval Service vessel renewal is part of the plan here
Fianna Fáil’s Michael McGrath has been first to make his feelings known about Budget 2015.
He insisted Noonan and Howlin were taking the wrong course of action (‘the road more travelled,’ we suppose).
He said the “propaganda” leading up to today’s announcement was like something from “North Korea”, and told Noonan, amid heckling, that his Government was “not invincible”.
The headline package on income tax gave the better off much more of an advantage, compared to hard-pressed middle-earners, McGrath said.
He outlined how a worker earning around €32,000 would only be better off by some €174 per year as a result of the changes announced.
McGrath said any such benefit would be wiped out by water charges, and maintained the entire Budget was the opening salvo of the General Election campaign.
14 Oct 2014
4:09PM
What’s this? Michael McGrath is happy that Michael Noonan has “stood over” the corporation tax rate of 12.5%.
But then says that all the other stuff (eg, closing the ‘Double Irish’ loophole) is a mistake and will put off multinationals coming here.
Seán Fleming of Fianna Fáil is also getting a run at the floor.
He’s pointing out that the recovery is not being felt by people in all sorts of sectors – he is focusing on a caring, sharing, social justice-oriented society.
The water charges will “cancel out any of the sweeteners announced by the Government” and that most people will not be better off next year, he says.
“The Government is borrowing money to give it away here today.” He’s implying that the FG-Labour coalition are looking towards the votes they will need in a general election within the next two years.
Your comments on the liveblog today has shown some diversity.
Ronan is happy:
Eamonn is wary of giveaways this close to a general election:
The most controversial charges and levies of the past year are understandably grating on Shane:
Seafra has had a good think about the implications of the income tax and pension/USC levies:
And JMaireMc who wants us to look at ourselves, as a wider society:
14 Oct 2014
4:31PM
Seán Fleming is still speaking and makes a point that makes the Dáil go very, very quiet: that there is no mention of suicide prevention in the funding announced in Budget 2015.
There was indeed mention of additional resources for access to mental health services at primary care level – but is this enough? What do you think?
Was there anything else you would have liked to have heard mentioned in Budget 2015 that wasn’t?
Fianna Fáil leader stood up for a moment before Sinn Féin’s Pearse Doherty took the floor.
Martin says that there is not one minister and not one junior minister still remaining in the Dáil chamber to hear Opposition responses to the Budget. He has never seen this before and thinks it stinks of disrespect from the Government.
In fairness, Enda Kenny is there. He’s not a minister but he is the Taoiseach.
Far from being neutral, says Sinn Féin’s Mary Lou McDonald, this Budget is a disaster for the ‘coping classes’.
She points out that there are cuts coming into play in 2015, that were outlined last year, and these are the ‘hidden cuts’.
14 Oct 2014
5:34PM
Here’s an interesting nugget shared with Hugh O’Connell at Leinster House:
“What’s the catch? Is there a catch?” asks a nervous enough Fine Gael TD who is worried about potential undiscovered landmines for the government in the Budget documentation.
From Social Minister Joan Burton at the Social Protection press briefing:
This is a fair budget. Families, older people, and low and middle-income workers will benefit Businesses will remain competitive … We will not do anything to imperil the recovery. The Government will continue to do what is right for Irish families. There will be no return to the recklessness of the past.
Our reporter Órla Ryan says that Burton explained the €5 hike in child benefit as something that would be “universal”.
(Er, only if you have a child, Minister.)
Burton also said that some €198 million more will be spent in the department next year, including €66 million in “support measures” for people struggling to pay water charges.
However, this particular support won’t apply to the short-term unemployed as Burton said they usually “get back to work quickly”.
BREAKING: Mary Lou McDonald has been ordered to leave the Dáil chamber for arguing with Ceann Comhairle Seán Barrett.
He asked her to address the chair, as per Dáil procedure, and not across the floor to the Government.
She looked incredulous asking him if that was why he had interrupted her. When she went on to accuse him of making a biased intervention, Barrett stood up and told her to leave the chamber.
And so she’s out – and we are on to the Technical Group.
This won’t be the last you’ll hear of this, we imagine…
Well, you know, austerity as we know it is over, but you always have to cautious and prudent about the future. Certainly the policies I will follow will all be geared to ensure that austerity is over.
In the Dáil, independent TD Catherine Murphy and PBP’s Joan Collins have been speaking and are disappointed for the masses who continue to struggle with the after-effects of austerity.
And new Roscommon-South Leitrim TD Michael Fitzmaurice is making his debut speech as part of the Technical group. He’s bringing the rural perspective – and the specific challenges of living in rural Ireland – to the announcement:
PBP’s Richard Boyd-Barrett is not buying the Santa Claus suggestion of this Budget. He says that the more the Government appears to be giving, the more it is taking away.
The impact of the water tax is the problem here, again.
James Reilly stuck headphones in his ear as Richard Boyd Barrett’s speech reached its impassioned and rather loud peak.
Those headphones could be for an Irish translation of speeches, or to his iPhone, sitting on the desk in front. We’re not sure why James Reilly would be using them at that particular point…
14 Oct 2014
6:13PM
Let’s hope he’s listening to Thomas Pringle TD, independent TD.
He’s not impressed by the social housing measures.
And here he was earlier in the day. Fair to say he was absolutely delighted to be at his first day of work in Leinster House?
Sam Boal / Photocall Ireland
Sam Boal / Photocall Ireland / Photocall Ireland
14 Oct 2014
6:22PM
“People power will defeat these charges,” says Seamus Healy of the WUAG of the water charges.
14 Oct 2014
6:27PM
Mick Wallace now talking about a “cartel” of a few people (developers, Mick?) controlling the rental property in Ireland, particularly Dublin.
14 Oct 2014
6:29PM
Live from the Health briefing where Órla Ryan was speaking to Minister Leo Varadkar:
Health Minister Leo Varadkar has said that while there will be an “uplift” of €765 million in his department next year, one has to take into account the €500 million+ deficit in 2014.
The cycle of cuts in health has come to an end. The budget is challenging,but its targets are achievable.
Junior Minister Kathleen Lynch welcomed the €35 million ring-fenced for mental health services in 2015. She said that the department will develop forensic mental health community teams that will be incorporated into new mental health hospital.
It will also focus on eating disorders, which lead to highest death rate of all the conditions related to mental health.
Varadkar said he couldn’t guarantee that there wouldn’t be a health spend overrun this time next year, but said that the Government would be monitoring how hospitals spend their money more carefully.
Funding of €25 million will be set aside for delayed discharges to improve timelines in hospitals and community services.
There will be no change in the relief given to people who buy health insurance.
One to watch?
When asked about the possible introduction of ‘fat tax’ or tax on sugary foods, Varadkar noted that the department had put in a proposal of it last year but the Department of Finance had “lots of issues” with it.
He said both departments are working through these problems – such as whether or not it’s legal and what the experience has been in other European countries.
Independent TD Shane Ross is feeling like today’s announcement is a “big lie” because it shrouds the levies on water and “other things”. He welcomes the Pension Levy removal but that he feels that talk about GDP and growth mean nothing to the majority of people and that the Government is doing nothing novel or radical to change people’s lives.
Here he is, with the seconds of his speech ticking down:
Maureen O’Sullivan, independent TD, asks: “Who is better off today?”
She speaks of the housing crisis in her central Dublin constituency and how the crisis was allows to escalate. She feels that the public-private partnerships have so far not delivered for citizens, and why are measures not being implemented IMMEDIATELY rather than a few months down the line to tackle rezoning.
As for the homelessness extra funding of €10m? It doesn’t solve the crisis of housing separately those who are in the throes of addiction, and those who are recovering.
And rent control? Where is that? (Good question, Maureen.)
Joe Higgins, Socialist TD, is currently speaking in the resumed Dáil proceedings where various sections of the Budget are being put to what amounts to committee/discussion stage.
The hike of 40c on cigarettes is being discussed and it’s worth listening to (click into our livestream above) for the debate on whether this is a measure to save people, or to raise revenue.
LOVE/HATE reference in #Budget15. Finian McGrath calls the hike in cigarette price as the ‘Nidge tax’ because it “plays into the hands of the criminal”.
The first debate of the night is over – regarding the extra tax on cigarettes and they are currently voting on it. In most cases, the vote will be carried on measures in this Budget but we will keep you informed if there is any upset…
By the way, this isn’t the only liveblog on site this evening – if you’re interested in the Germany-Ireland game, our pals at TheScore.ie are hopping off the keyboard over here>
14 Oct 2014
8:15PM
And in case you were wondering, the tobacco increases have been passed:
Tá 122: Níl 22
We’re onto a debate about that rebate on DIRT for first-time buyers who are using savings to buy a home (up to 20% of the price of the home).
This evening, Órla Ryan reports, Noonan said that he thinks that more companies will move their intellectual property here because it would be taxed at a lower rate than 12.5%, which would continue to apply at the manufacturing end.
In case you were wondering about how your pay will change after today’s Budget, we have a breakdown of different pay grades across single, coupled up, with children and on social benefits here.
…but it does make you wonder how this hasn’t been available to this age group until now, doesn’t it?
Also, keep an eye out on TheJournal.ie in the morning on the shortfall in promised funding for mental health – and how that is a huge issue for our suicide prevention targets.
We’re going to wrap it up now for the evening – thanks for being with us for the last 12 hours.
Keep checking in with us on TheJournal.ie this evening for more on Budget 2015, including our readers’ panel on how it affected them.
Tomorrow morning, we’ll be looking at some of the things that this Budget has not touched (the rental market controls, anyone?); the areas that may well fall short (health and mental health services); what else the Government has promised and analysis of that claim today:
Have we really left austerity behind?
Moelesworth Street, across from Leinster House, today. Niall Carson / PA Wire
Niall Carson / PA Wire / PA Wire
Advertisement
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
Also, where would the state provide the training and how would it carry out the testing in proper nutrition in order to make the initial determination as to potential parental fitness, and how would you carry out ongoing testing to ensure adherance to this?
(Answers on a postcard to the government that still hasn’t arrested anyone over the contents of the Murphy report…)
I think it was fairly obvious I was being intentionally glib in order to highlight the fact that ultimately, childrens nutrition is the responsibility of their parents.
It was. But then, it was also obvious that a ban on advertising doesn’t stop parents feeding children badly – you can cook bad meals at home just as easily as you can buy them in fast food places.
It did raise a good point though, in that the state doesn’t seem to help parents learn good nutrition and how to provide it for their kids…
would you agree its up to the parent to decide what food their children eat people. we cant just start blaming childhood obesity on the fast companies its up to the adults to show some responsibility and just say no censorship is not the way education is
@michael I for one see no reason the state should not be able to make far greater interventions on childrens health. so I think yes parents do control their kids diet but I see not one reason thats a good thing and should continue as it is.
@Michael yes, I totally agree that it’s up to the parents to decide what food their kids eat and banning advertising is not a full solution but it will help a lot.
Children are so easily influenced by advertising and it’s difficult for them to understand the concept of junk food when it’s made to look so good and fun, often even healthy, on telly. I don’t look forward to having to explain to my daughter what McDonalds is and why she never gets it and why she can’t have a happy meal that comes with a shiny toy… And there are a lot of parents who are as influenced by advertising targeted at kids as their kids are and fall for the Ribena ‘made by mums’ line and other clever advertising slogans.
I think we can agree smoking bans have been successful. The tobacco lobby is one of the most powerful. Stop fannying about and lobby against this threat to our health. It’s costing us a fortune in hospital bills
I eanted to vote ‘No’ but the conditions of my ‘No’ vote don’t comply with those attached.
Anyway, good luck at controlling Sky, UTV, Ch 4 and all other unrestricted signals received in our 26 counties.
Hi Conor,
I don’t want to stop people voting ‘no’ so I’ve made it more general, to take into account all reasons for voting no to any restrictions. Hope that means you can cast your vote now!
Thanks, Susan
A ban on advertising these foods would accomplish absolutely nothing. Labelling them would be a good move, if it was backed up with some education. It always amazes me how many people put salt on their food before eating it.
I agree. The ban would accomplish nothing whatsoever. At the end of the day it’s not the kids buying the food its the parents. You could ban the likes of McDonalds advertising but McDonalds will still be at the entrance to every shopping centre in the country.
…except that it’d give a small amount of peace and quiet to parents who otherwise have to convince four-year-olds that the television is wrong and that chicken cooked at home where you know what went into the meal is better than whatever the heck went into a kids meal at McDonalds.
Peace and quiet at home -v- Profit margins in McDonalds and other commercial food companies.
Hmm. This strikes me as being totally impractical. Who determines the levels as being unsafe and therefore falling into the relevant category? What will the levels of each dangerous item be? Is it just junk food (some of which is not fast food) or is it all fast food (some of which is healthy)? Will it be targeted at certain companies or in general? Take for example your average McDonalds – we all know it’s bad for you on a multitude of levels, including sugar and salt intake (not to mention the numerous other chemicals, fats, oils, etc.) So we can safely implement this restriction on McDonalds burgers and fries. But many other food items are also dangerous, particularly for children. A child’s (4-8yrs) RDA for salt/sodium is 1.2g. However, in just one slice of your typical brown sliced pan there is roughly 0.5g of sodium/salt (Supervalu’s own-brand brown bread has, per 38g slice of bread, 2g of salt and 5g of salt equivalent including sodium). 3 slices of bread a day and your child has already exceeded his/her daily salt intake. Not to mention any butter, cheese, meat, etc. that the child puts on the bread. Therefore we should also restrict bread – no more Brennan’s or Pat the Baker ads on TV. No more ads for crisps, chocolates (which is fine by me). No ads for butter or many cheeses. No ads for Denny bacon, sausages, or any other pork product which as we should all know is riddled with salt. No Sunday beef dinners. No ads for Oxo or Bisto or whatever branded instagravy you use. No more stock cubes. No more ads for McCain’s oven chips. And, knowing our government, all this would be done without educating the parents on the alternatives, who, let’s face it, have been educated by those very ads who dictate their product is wholesome and healthy, despite the fact it’s not.
Good point. I think it would just have to be an outright ban on all food advertising aimed at children. Would be easier to just ban all advertising targeted at children. That’s how it is in some countries and it seems to work.
But what about food advertisements not aimed at children, such as bread, breakfast meats, hams, instant gravies and soups? These are rarely aimed at children, but children eat those foods anyway? Who decides that one particular ad is bad because it’s aimed at a child (such as chips, crisps, chocolate, McDonalds, Supermac, etc.), while another ad promoting a food just as bad for the child gets aired because it’s deemed not to be aimed at the child (Brennan’s breads, Pat the Baker breads, Cuisine de France breads, Kerrygold butters and cheeses, Avonmore butters and cheeses, etc.)? Product placement is another concern. Placing McDonald’s or whatever in the middle of kid’s shows. Can we ban that? If we do ban that then McDonalds et al could request the banning of children eating bread in TV shows. This is why I think it’s impractical. Certainly there are good motivations behind it – but it just won’t work. Someone above compared cigarettes to food. But, unlike food, there are no variations on the topic of cigarettes – they are all bad and easy to remove from the public eye. Food, in all it’s variations, forms, levels of goodness/badness, targets, etc. is a far more complicated topic.
I don’t know, you have to check how they do it in other countries, I”m pretty sure advertising aimed at kids is banned in Sweden and/or other Scandinavian countries, maybe in Canada too? Just copy their model! Easy peasy ;-). I don’t think Oxo, butter, cheeses etc exactly TARGETS children. It’s very easy to see which ads are aimed at kids and which at adults.
Aye Tina, but I wish it was that simple. We all know what corporations are like these days. Banning food advertisements aimed at children would only see those companies change their method of delivery. Rather than aiming their food at children they would simply aim it at a general audience. Children would still be exposed. And if you then wanted to ban the likes of McDonalds et al outright you run into the problem of unfair competition by allowing other companies such as Brennan’s (and I really don’t mean to be singling out individual companies here – they are just off the top of my head) to advertise.
This is true, Brian, but it doesn’t mean that you shouldn’t even try to control it a bit. Even some controls would be better than the current situation.
I totally agree Tina. I think though that we have to be careful if we don’t want the wrath of the EU down on us or face legal action by other companies which could ultimately undermine any positive actions or policies implemented by the Government. Personally I think some form of health and culinary class should be made compulsory for all children – a class or course whereby all the nutritional information is provided as well as the culinary skills necessary to cook the food. The fact of the matter is we are sending our kids by the tens of thousands into the world on their own and all they know how to cook is boiled eggs toast and beans – is it any wonder they then turn to fast food, and as they can’t cook, they then foist that on their kids.
As a parent i can say no to my kids. I don’t need someone else telling me what my kids should and shouldn’t be eating. Ireland is really becoming a nanny state. Its ridiculous. Just like the hundreds of ads for xmas and my son asking for everything he sees, the word no will be used then too. Anyway when kids see something new in an ad its forgotten about 2 minutes later. This country has gone mad
Hear hear Sharon – This whole thread is ridiculous. My kids get home cooked meals 13 out of 14 days and a McDonalds or a Burger King or a takeaway every couple of weeks. Big deal! Just say NO the rest of the time….
Sharon and Paul, why don’t the pair of you let us know how that’s going for you in a few years time when your kids have access to their own money? If you think that you as parents are the only influence on how your children’s view of the world is shaped you are mistaken. Also, not that this necessarily applies to either of you, ‘home-cooked’ doesn’t necessarily mean ‘good’. I am quite sure many people would be surprised at just how unhealthy some of the things they feed their children (and themselves) are; breakfast cereals, orange juice, bread, pasta, baked beans, sausages, yoghurts, shop bought soups….
@Linda… I totally agree with you re Home Cooked being just as unhealthy as fast food in a lot of instances. I posted on another post a while back about food waste and the cost of eating fresh food versus the cost of ready/processed/frozen food.
I am an advocate for fresh, local produce. We have our own vegetables, hens and lamb. We buy locally where possible and shop around for bargains. We have 3 highly active (Which is the key by the way), healthy children and our weekly shopping bill rarely exceeds 60 euros. We eat freshly prepared food, all day every day… The kids get a fast food treat about once every two weeks! I totally stand over it.
State intervention has worked well in the area of cigarettes and tobacco but, as I posted before on another comment thread, a proper education program and a schools led “Home Ec” type program would go much further then a ban on fast food… IMHO.
There are two ways of looking at it. Yes, it’s probably a good thing if a child does not grow up seeing fast food ads everywhere and the commercials making eating these foods cool and popular to children. That’s how I voted anyway.
But at the same time, are we so bad at being parents, at being sensible, mature, informed adults that we cannot do the right thing by our children and not adopt an unhealthy lifestyle for their sakes. Do we actually need other people telling us how to raise our children? Do we not love our children enough to do what’s right and not what’s popular? Do we say “No, Jimmy we are not buying takeout just because Johnny gets it, it’s not good for you”, or do we say – ” It’s my child and I will raise him how I see fit as a parent”.
Or maybe you are on a very low income and fast food is cheaper – who can judge then? Food, however bad is better than no food. I think most parents do what they can.
Peoples perception of what a good parent is, varies greatly – some people have no clue, some are too strict.
In the end – it’s not enough that you love your child – you have to care and that means making decisions that your child won’t like, saying no, being a parent and not a best friend.
I cooked for my daughter and made sure she ate all the right things growing up…but on trips out we had junk food as a treat. To me that was okay. Was I a good parent?
Then again bad, lazy parents will feed their children these foods anyway because they grew up eating them themselves and don’t actually cook healthy food at home.
I voted yes, because I thought it was the right thing to do… kids will still get fast food and junk if their parents wish it.
Those who wish to scream “nanny state” should bear in mind that a nanny’s job is to assist parents with raising their children, even the negligent ones.
Also, banning advertising will not prevent certain types of parent from feeding their children crap, because they will still know where to find it in the supermarket, so there is no infringement of their freedom to ruin their children’s health.
Lastly, I’m appalled when I see what some companies will sell, especially to children, just to make money. There is no thought whatsoever for anyone or anything except the bottom line. This leads me to believe that the only solution to the problem of junkfood, like the solution to many other societal ills, is to tax it until its cost to the health service is recouped.
How would they decide which foods to tax? Some baby foods contain more sugar than the average biscuit? I’m not in favour of a total ban in advertising, but a huge reduction during prime time kids’ TV would be beneficial. Parents may have total control when kids are small, but it’s much harder to monitor a child’s diet as he gets older. There’s also too much of a dependence on sweets as a treat or reward. My 1 year old had an injection recently and the nurse presented him with a lollipop which he promptly clamped between his teeth breaking off a large chunk which I had difficulty removing without losing a finger. The dependence on junk food is fostered from a very early age and children are well hooked by the time they’re 4 or 5.
As a parent of a son with a special diet I’m not overly surprised by some of the revelations here about the salt and fat content of some foods so on the face of it I would agree to a ban of adds for junk food aimed at kids, I think most people would. Its how to enforce such a ban thats the problem. I love the idea of educating kids, and parents too, about correct nutrition and how to cook but I think the chef, Jamie Oliver, tried something similar with mixed results. He discovered that many families now don’t even have a table and chairs from which to eat their meals off and instead eat take outs or microwave meals in front of the TV.
I often wonder if the adds we see with a muscled and tanned teenaged model shown jogging into a McWassaname for a triple deck McBurger and fries were to show the same scene 12 months later. The now 18 stone, lad would collapse out of breath into a booth (the wee chair can no longer hold his weight) he takes out his Accu-Chek diabetes monitor and checks his blood sugar levels before ordering his double triple deck McBurger and fries, as he finishes the lot he’s last seen clutching his chest. Exaggerated no doubt, but isn’t this what the advertising industry do?
Its not called “junk food” for nothing and while we all know about all these other things that may also be bad or harmful for us we have to start somewhere and these are aimed at our kids, a real “get ‘em while they’re young” mentality. If we make a stand now and educate our kids we may have a chance of breaking the cycle, the next generation may not be overweight, may cringe at high salt or fat levels and may even be able to do something strange and weird like… cook… for themselves. Maybe, just maybe they’ll be a bit smarter than us.
The "Parental Skills" course will be starting this September at your local Fás training centre… Available to all dipsh1ts from all levels of society!!!
Ban junk food advertising aimed at kids… nice theory, but is that going to translate to ITV? Channel 4? Nickelodeon? Few enough kids watch only Irish stations I would imagine, so its just not going to be effective. Parents feed their kids, and arent going to stop feeding them junk because there’s no more McDs ads aimed at children…
What is happening to parental control? Who puts the food on the table for children? Responsibility towards children starts in the home… Compulsory cookery classes in school would be a better option.
I agree with John Beggan. As a father myself with 2 small children I take them to McDonalds at most once or twice a month.
Obesity today is a cause for alarm. Look at the American population and to a certain extent even our own country. I was a 20 year old in the 60s and the general population were much thinner than today.
I believe parents giving their children the wrong food at this period in their lives is creating problems of obesity at a later stage.
I am not a medical man but I have had some personal experience of the above. My partner thought it was great stuffing ‘solid’ baby food down the throat of my little baby son when he was only 5 months old. On one occasion she kept feeding him ‘solids’ until he threw it all back up. Today, at 10 years of age, he is slightly obestic and I believe his system was triggered as a result of what happened 10 years ago.
I relate this because I feel what we feed our children today will determine how they will be later in life.
In general I find my children enjoy good food. Sometimes they would want me to take them to McDondalds but instread I would head to a hotel carvery and guess what? they would clear their plates of good wholesome vegs, boiled potatoes and loads of roast beef, lamb or pork – whatever meats on the menu.
As parents we must say NO the McDonalds of this world. They are after all OUR children and we must be responsible parents.
Today my son takes a certain amount of ‘slagging’ as a result of his excess weight. Therefore he has a social stigma to deal with which I believe could have been avoided.
The US Commerce Secretary says Ireland runs a 'tax scam'. Does he have a point?
Paul O'Donoghue
7 hrs ago
11.1k
66
eight more years
Donald Trump says he’s considering ways to serve a third term as president
16 mins ago
4
mallow
Two women dead and two children injured following collision in Cork
Updated
32 mins ago
43.7k
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 161 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 110 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 143 partners can use this purpose
Use limited data to select advertising 113 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 134 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say