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DUNNES STORES IS the top supermarket in Ireland according to the latest share figures from Kantar Worldpanel.
This is only the second time Dunnes has managed to reach the top spot, having first held this position in November last year. It now has a 22.7% share of the market.
David Berry, director at Kantar Worldpanel said, “This will be welcome news for the retailer but there should be some concern that its sales growth has dipped to 3.6% – the lowest level seen in more than a year.
The slowdown in overall market growth has led to even stronger competition between the major supermarkets and it’s tight at the top of the market share table – only 0.3 percentage points separate Dunnes Stores, SuperValu and Tesco.
Aldi continues to set the pace as the fastest growing retailer. Shoppers are now visiting 8.7 times every 12 weeks, compared to 8.1 times for the same period last year, and this has helped to increase sales by 6.3%.
Aldi now captures 10.6% of the grocery market, ahead of the 10.3% from last year.
Meanwhile, almost three quarters of Irish shoppers visited a Lidl store in the past 12 weeks, having encouraged another 26,000 new consumers through its doors the retailer has posted positive sales growth of 2.8%.
It also found that retailers didn’t sustain the same level of growth achieved over the Christmas period. Grocery sales growth fell to 3%, down from 4.6% last month.
The supply issues affecting fresh produce in the last few weeks have contributed to the dampening of the overall market.
Berry added, “Southern Europe might be suffering from continuing rainfall but it’s having a substantial impact on Irish shopping baskets.
Courgettes, cauliflower and spinach have all seen volume sales drop by at least 20% while a host of other categories including lettuce and cabbages have been affected to a lesser degree.
Grocery prices are 0.7% higher than they were this time last year – which for the average shopper amounts to an extra 17 cents per trip.
These findings are based on Kantar Worldpanel Ireland data for the 12 weeks to 29 January 2017.
Kantar Worldpanel Ireland monitors the household grocery purchasing habits of 5,000 demographically representative households in the Republic of Ireland. All data discussed in the above announcement is based on the value of items being bought by these consumers.
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Those €10 vouchers are like a drug addiction.. You just keep coming back for more and can’t kick the habit.
I can quit at anytime,just one more voucher man…
Have we got to the €50 yet?
Dunnes would get alot more business if they did online shopping.
That’ll never happen with Dunnes .. Heffernan is too old school ..
Stop the €10 voucher off and then you might see what the real figures for Dunnes are ..
Yep, big difference. Kantar doesnt take this into account and it will knock them down a peg or 2
So it’s a bad thing that Dunne’s are offering customers money off Vouchers for the next shop when the spent a certain amount off money??. You can’t win with some people
Roy , I never said that at all. . All I’m saying is that I’d say that’s the only reason why Dunnes are on top .
Lidl used give 10 euro off voucher in the sunday papers. As soon as that stopped we went to Dunnes.. Pity
True but if you take out the price of the newspaper and the voucher was only €7 :)
@Suzie Sunshine: All the prices in Dunnes have gone up recently….huge difference sometimes….its all a scam to get people to spend more and more money.
Dunnes is a great shop it’s simply the best and better than all the rest well done to Margaret and Big Ben well Dunne
Tesco executives will be hoping their workers strikes is as successful as the Dunnes actions have been!
The notions aisle has been a big success.
It’s good to see that Marks and Spencer hasn’t become popular with the unwashed masses yet.
The empty M&S aisles makes our Jeeves’ trip to do the groceries so much quicker.
@Tweety McTweeter:
In M&S you can easily spend €40 then realise you only have enough food to last you 18 hours…Would actually have been cheaper to dine out.
Fred .. that’s so true !
Do M&S actually support Irish farmers or does everything come from the U.K. and block up Duke St. as it’s delivered…
@Declan McArdle:
Very little. Even their milk is Northern Irish. Potatoes are British.
Supervalu direcfors are getting away with it.
They paid over €600 million for Superquinn and lost market share.
At the time of the takeover ; Superquinn had a market share of over 5%.
At the time of the takeover Supervalu had a market share of over 20%.
Therefore the combined market share of both should have been at least 25%.
Fact is that since the takeover Supervalu Cha in has never even reached 25% .
Since the takeover the combined market share
I can’t understand how Dunnes stores tops this list it has to be Aldi or lidl someone’s telling porkies
Surely they only care about profit margins and there not going to tell anyone that
I thought that you can use those vouchers in any store or is it just a Dunne Deal
Dunnes are definitely doing something right and are ticking most of the boxes: Brand name products at competive prices, human beings to check out your groceries with a positive attitude and a tenner per every € 50 you spend on your next shop. The only negative is the zero-hour contracts for staff which are patently unfair. Watch for Dunnes to continue to eat into the market share of Tesco and Supervalue provided they don’t do anything silly.
Why rank the Column on 2016 figures? Fair play Dunnes! Hope Aldi LIDL do online shopping that will be best thing…
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