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Niall Carson/PA Wire

Horsemeat scandal: Frozen burger sales down 42 per cent

Data from Kantar Worldpanel Ireland has shown the impact of the horsemeat scandal on sales of frozen burgers.

FROZEN BURGER SALES have fallen by 42 per cent in the wake of the horsemeat scandal, according to figures published today.

Kantar Worldpanel in Ireland has published consumer data for the 12 weeks to the 17 February finding that in the four weeks to the same date, sales of frozen burgers in Irish supermarkets fell by 42 per cent.

Kantar, which monitors the grocery purchasing habits of 3,000 demographically representative households in Ireland, says that so far the impact of the horsemeat scandal on supermarkets has only been in consumers changing their habits rather than where they do their shopping.

For individual supermarkets Aldi has enjoyed sales growth of 29 per cent, increasing its overall market share in Ireland from 4.6 per cent last year to 5.9 per cent so far this year.

(Click here to see a larger version of this image)

“What is notable from Aldi’s performance is that it has grown sales of fruit and vegetables – the most valuable grocery category – by 39 per cent this year,” David Berry, Kantar Worldpanel’s commercial director, said.

Among the three biggest supermarkets – Tesco, Dunnes and SuperValu – only Dunnes increased its market share noticeably with 4.1 per cent sales growth.

The growth in the market of just under one per cent is the highest level since December 2011 with Kantar saying this is attributable to the increase in grocery prices.

Grocery inflation is at 5.8 per cent for the three month period ending 17 February, which is the highest level since September 2008 when grocery inflation was recorded at 6.2 per cent.

Read: Icelandic tests reveal beef pie has… no meat content whatsoever

Read more of TheJournal.ie’s coverage of the horsemeat scandal >

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17 Comments
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    Mute devils avacado
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    Jan 17th 2020, 10:09 AM

    Anyone who is available in Drogheda today, please go out and meet our Taoiseach in your town. Be vocal,, let the six one news headline tonight be Leo scrambling into his car as the people of his country shout their disapproval at him and his inept performance since he has got his job, crime rampant, hospital crisis, housing nightmare,, a nice little run up to his election……

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    Mute Denise McGowan
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    Jan 17th 2020, 10:19 AM

    @devils avacado: sorry, but I don’t think that’s the right thing to do during this tragedy!!

    179
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    Mute milton friedman
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    Jan 17th 2020, 10:25 AM

    @Denise McGowan: while I understand your point, these gangs seem to operate with impunity, shooting each other in hotels in broad daylight comes to mind.

    Time the Garda got tough or more tragedies like this will happen. Needs to be addressed at government level.

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    Mute devils avacado
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    Jan 17th 2020, 10:26 AM

    @Denise McGowan: you might be right,, they should probably leave it till the next time he plans to go to crime ridden town that Drogheda seems to have become…..

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    Mute jason traynor
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    Jan 17th 2020, 10:29 AM

    @Denise McGowan: why?

    53
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    Mute Euro McPúnty
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    Jan 17th 2020, 10:31 AM

    @Denise McGowan: it’s the perfect time to do it

    83
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    Mute Daniel Kevin Sullivan
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    Jan 17th 2020, 10:54 AM

    @Euro McPúnty: since it appears that those involved are well known in the area, the better course of action is for those with information to give it to the Gardai. Stunts like this suggestion won’t bring anyone to justice.

    36
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    Mute Pat O Brien
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    Jan 17th 2020, 11:04 AM

    @milton friedman: what do you mean by ‘time the Gardai got tough’? I’ve heard this phrase used plenty of times but nobody seems to elaborate.

    16
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    Mute George Vladisavljevic
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    Jan 17th 2020, 11:07 AM

    @devils avacado: If convicted criminals with 50 to 100 convictions were kept behind bars for longer periods of time instead of being given suspended or a gentle slap on the wrist sentences, they would not be out on the streets as much in order to commit more murders and to terrorise the citizens of this country.

    61
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    Mute Rochelle
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    Jan 17th 2020, 11:12 AM

    @devils avacado: Drogheda is battling with a reputation at the moment and the last thing they need is to show a hostile reaction to an invited guest.

    14
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    Mute Michael Lynch
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    Jan 17th 2020, 11:14 AM

    @Pat O Brien: Would probably mean a heavy handed approach to dealing with this s(um. Fight fire with fire and squeeze the life from them. Confiscate everything they have, even the clothes off their backs. And when I say ‘they’, gards know every last one of them.

    35
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    Mute devils avacado
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    Jan 17th 2020, 11:15 AM

    @Daniel Kevin Sullivan: “ stunts like this suggestion”?? For years the people and Garda of Drogheda have been saying that the town is rampant with crime and it is a boiling pot that is going to spill over,, the barbaric murder of a child this week has highlighted what many people have known for years, the people of Drogheda need help, the town they have grown up in/moved into is in the headlines for all the wrong reasons, thugs are running the show with zero fear of the law. The people should take to the streets today if Leo is in town, and show their support for that boys loved ones by letting the Taoiseach know what is happening is unacceptable, enough is enough, the people need to get out and use the media presence today to tell our leaders that they want their town back….

    43
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    Mute devils avacado
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    Jan 17th 2020, 11:15 AM

    @Rochelle: nonsense.

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    Mute Pat O Brien
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    Jan 17th 2020, 11:23 AM

    @Michael Lynch: I’m sure the gardai do know who’s who. But I still don’t know what ‘getting tough’ and ‘heavy handed’ mean. I’m asking a genuine question. Where I’m coming from is I take it nobody wants the Gardai to go outside the law, which I don’t want them to, but in that context, what do people mean by the above two phrases?

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    Mute Shane McGrath
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    Jan 17th 2020, 11:34 AM

    @George Vladisavljevic: how about ‘more than one’ conviction…?

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    Mute milton friedman
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    Jan 17th 2020, 11:43 AM

    @Pat O Brien: while I know it is a platitude but in its simplest form, you assess what resources and intelligence the Garda have, and then you strategize how to improve results i.e. convictions, confiscation of fire arms and drugs.

    Basically make it so these gangs can’t operate.

    12
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    Mute George Vladisavljevic
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    Jan 17th 2020, 11:45 AM

    @Shane McGrath:

    The law profession wouldn’t allow it. The revolving door system keeps up employment and assures wages for the sector.

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    Mute Dave Hammond
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    Jan 17th 2020, 11:50 AM

    @Pat O Brien: i think many people vent their frustration with out outdated criminal justice system with the sentiment ‘time for garda to get tough’ – -its just people sick of the soft touch , suspended sentences , lack of new prisons , oitdated garda tech ( pulse is not fit for purpose ) – not enough visible garda etc etc – its just a way people vent a complex area – whatever party gets SERIOUS about building more prisons and making a tougher concerted overhaul in criminal justice – not just false promises – the people would welcome that.

    17
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    Mute Rochelle
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    Jan 17th 2020, 12:06 PM

    @devils avacado: It sounds like you don’t give a damn about Drogheda and you’re just another Dub wanting to use a crisis away from your own doorstep as a political opportunity.

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    Mute Pat O Brien
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    Jan 17th 2020, 12:15 PM

    @Dave Hammond: I agree with you on both your points.

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    Mute Pat O Brien
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    Jan 17th 2020, 12:16 PM

    @milton friedman: but it is my understanding that all of this is being done. Hence my question.

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    Mute devils avacado
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    Jan 17th 2020, 12:39 PM

    @Rochelle: yes, ok, that’s fine Rochelle,, whatever you say, spout as much nonsense as you like. It doesn’t make it true thou….

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    Mute D
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    Jan 17th 2020, 12:46 PM

    @Denise McGowan: sorry but what happened is not a tragedy. The boy was involved in gangs and has probably done awful things to innocent people. It’s sad that he got involved with the wrong people but he would have grown up to be a very dangerous man I’m having trouble having any sympathy for him

    35
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    Mute Denise McGowan
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    Jan 17th 2020, 12:51 PM

    @jason traynor: protesting at Leinster house might be more appropriate. Not where a young guy has been murdered.

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    Mute Denise McGowan
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    Jan 17th 2020, 12:54 PM

    @D: it’s a tragedy that his family are grieving through. He we only 17

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    Mute milton friedman
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    Jan 17th 2020, 2:14 PM

    @Pat O Brien: I imagine Gardai will say the resources are not there to do it sufficiently, so there is one way to address the issue.

    I’m calling for action from those in charge, who are paid to make these decisions, I do not have all the answers.

    1
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    Mute Craig Clancy
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    Jan 17th 2020, 10:11 AM

    Where was he for all the other murdered? Easily know election season is in full swing.

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    Mute Sal Paradise
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    Jan 17th 2020, 10:27 AM

    @Craig Clancy: All those other 17yr olds chopped up? This is one of the most vicious and disgusting murders this country has seen so it is right imo that he is showing his face there.

    101
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    Mute jason traynor
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    Jan 17th 2020, 10:30 AM

    @Sal Paradise: another leo supporter.

    115
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    Mute John Joe Bridie
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    Jan 17th 2020, 10:27 AM

    Taoiseach shocked by drug dealers death…..wow

    Suit him far better to visit the local hospital and see first hand how under staffed the hospital is

    205
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    Mute Fabio Dillon
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    Jan 17th 2020, 11:07 AM

    @John Joe Bridie: he knows. He is an MD and his partner practices.

    28
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    Mute Hughie Lynch
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    Jan 17th 2020, 10:32 AM

    I wonder will he say.. “but he was known to Gardai” and shrug his shoulders in the same way he said about the homeless guy injured in the tent being known to authorities

    102
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    Mute Derek Lyster
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    Jan 17th 2020, 10:39 AM

    @Hughie Lynch: he will also bring up fg’s brilliant success on tackling crime and how fg are working on new measures to tackle crime then he will try and slate ff and sf while thinking quietly to himself “these fools will believe anything i say, i hope my socks look good in this”

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    Mute JDel
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    Jan 17th 2020, 3:29 PM

    @Hughie Lynch: are we supposed to feel sympathy for a lad that firebombed people’s homes and attacked known murderers on the streets and got his comeuppance?

    25
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    Mute nicknack
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    Jan 17th 2020, 11:00 AM

    “will consider” chances are probable that he won’t. Leo is not one to mingle with us common people.

    51
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    Mute John Tierney
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    Jan 17th 2020, 10:26 AM

    Taoiseach travels to Drogheda as DNA results due on remains. Is Leo a suspect?

    47
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    Mute JustJack
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    Jan 17th 2020, 11:02 AM

    Leo standing hopelessly by a stable door as a horse gallops past him again.

    64
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    Mute Morning Gus
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    Jan 17th 2020, 10:49 AM

    This is truly tragic but it’s interesting how criminals always seem to get the most attention from politicians. Why is that?

    45
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    Mute Hughie Lynch
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    Jan 17th 2020, 11:05 AM

    @Morning Gus: because unlike for example the homeless guy where they can deflect blame to another party or person and quickly move on, they can talk about criminals all they want, because he doesn’t think he is to blame and plays on the notion that we as a society don’t care what criminals do to each other, which is I suppose is largely true.

    26
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    Mute Honeybee
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    Jan 17th 2020, 11:07 AM

    I’m still Taoiseach, so I do still have my responsibilities and obligations as Taoiseach. So I’m obviously trying to campaign around them but, you know, I certainly give it consideration.

    Leo’s biggest responsibility and obligation is to protect the citizens of this country,all other issues pale after that.

    30
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    Mute Arch Angel
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    Jan 17th 2020, 12:47 PM

    @Fabio Dillon: I think you’re doing a disservice to the people of Drogheda, the majority of whom want nothing to do with this feud. Far more people are killed in other parts of the country, yet you’re happy to jump upon a media fueled bandwagon. This is the biggest town in the country, maybe if it hadn’t been so neglected by successive governments and had some investment they wouldn’t have such problems. They have a sitting FG TD for many years, with little to show for it.

    24
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    Mute Michael Mcloughlin
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    Jan 17th 2020, 1:16 PM

    These people couldn’t give a f___ if every town in Ireland held a rally , action is what’s needed by the government , guards and especially the judicial system .
    This country is decending fast into complete lawlessness every day now we have a murder or a serious assault it’s that common now it doesn’t even make the news .
    The next government should stop bowing to this racist card and call it as it is , it’s about time we starting deporting people who commit crimes in this country and give proper sentences to our own all ot our own .

    27
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    Mute jimmy
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    Jan 17th 2020, 1:44 PM

    Leo’s pledge to put killers behind bars …… forgive me for being cynical , but put that in the intray leo with your USC, Hopistal crisis and homeless crisis pledges!!
    Just another soundbite from you, in the Tragedy thats going on .

    23
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    Mute Shakeel J.Burkan, NP
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    Jan 17th 2020, 4:07 PM

    He’s only making use of the event for his own gain. A PR stunt to win the hearts of the people or so he hope. He has never and will never give a $hite about common people.

    16
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    Mute jimmy
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    Jan 17th 2020, 1:45 PM

    Leo’s pledge to put killers behind bars …… forgive me for being cynical , but put that in the intray leo with your USC, Hopistal crisis and homeless crisis pledges!!
    Just another soundbite from you, in the Tragedy thats going on .

    8
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    Mute Mary Nolan
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    Jan 18th 2020, 5:34 AM

    Good God, does this man’s arrogance have no bounds? Much better for the Drogheda march if he doesn’t attend-his clear lack of understanding would mean he’d have the gall to use it for canvassing.

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