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INSTAGRAM BEGAN DISPAYING ads last night, as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal last year.
The first ad to pop up was a sponsored photo of a Michael Kors ladies’ watch, artfully displayed on a table set elegantly for coffee and biscuits.
The caption read “Pampered in Paris.”
“Michael Kors ran the first ad on Instagram this morning, targeting women in the US in a certain age range,” Instagram said in reply to an AFP inquiry.
The image had garnered more than 181,000 “likes” by late last night, along with some bitter remarks from Instagram users.
US Instagram users will see the ad even if they aren’t followers of the Michael Kors brand at the service.
Instagram has about 150 million active users, Facebook executives said in a conference call on Wednesday to discuss earnings in the recently-ended quarter.
Facebook is carefully adding magazine-quality photo ads to Instagram as it hopes to bring in revenue from the service without alienating users.
Instagram said its opening roster of advertisers included Adidas, Lexus, PayPal, Burberry and Ben & Jerry’s ice cream.
Facebook on Wednesday reported stellar quarterly earnings results, but told analysts that internal metrics indicated that teenagers may be falling out of love with the social network.
The world’s leading online social network reported profit of $425 million in the quarter that ended on September 30, compared with a loss a year earlier.
The earnings figures showed soaring advertising revenue, nearly half of it from smartphones or tablet computers.
The third quarter results for the California-based firm were well ahead of most forecasts, with revenues rising sharply to $2.016 billion.
I’ve no medical experience whatsoever, but I’d be of the opinion that a lot of changes could happen to a person in 5 years. It seems like a long interval between tests.
@Patrick J. Keating: my reading of the science, from the article, is that in effect the HPV test detects potential cancer earlier, and that by extending the intervals more testing can be concentrated on people at medium to high risk of developing cancer.
@Patrick J. Keating: if you are hpv negative then the risk of developing cervical cancer is low therefore the intervals are further apart. If you are HPV positive then the risk is higher then the intervals are closer together so you can be monitored of any changes. Having the HPV veirsus does not mean you will get cervical cancer but not having the HPV virsus means you are unlikely. Hense the difference in interval times so the resources can be put to those who need it most.
@Rmaybe: if you’re HPV negative you should be getting the vaccine.
@Alan Peters: this is not true. Apart from the fact that there are not enough enough safety studies for women over the age of 26 receiving the vaccine, it not being detected in your smear does not mean you have not had previous exposure nor does it mean it will be effective and at €690 for a 3 shot course it’s out if the reach of many women. Regular screening is currently the best precaution for older women who are already sexually active.
@Patrick J. Keating: probably best to leave it up to those who do have medical experience so.
This was changed practically by stealth…a lot of women dont know about this change. The previous smear tests tested for abnormal cells as well as HPV. Now we are only testing for HPV and only when a positive result is recorded do we then investigate further regarding these abnormalities. After all of the scandal regarding cervical check I’m amazed anyone is still using the service. I pay privately in Northern Ireland for full screening every 3 years (or as often as I choose)
@Lynn Mcdonald: Irish health service run by Irish that’s what you get
@Lynn Mcdonald: The old smear tests tested for abnormal cells, never for HPV unless there were abnormal cells present. The thing is HPV is the biggest cause of cervical cancer. But a person may potentially have had HPV but yet not developed abnormal cells so could have gone on to develop cervical cancer by the time the next smear came around. So this screening is actually better.
https://www2.hse.ie/screening-and-vaccinations/cervical-screening/what-cervical-screening-is.html
@Lynn Mcdonald: any women who go for their smear test are given this information
Five year testing intervals will mean more preventable deaths. A very bizarre decision.
@Mike Dunne: according to the studies referenced in the article, if even 10% of capacity generated were then focused on the higher risk cohort it will actually save 554 lives overall each year, I’m assuming these are UK figures however.
@Mike Dunne: The science speaks for itself in this case.
Not happy with those the HSE have already passed over now they are openly putting more women at risk and think they doing a good job.
Scandal after scandal.
@Derek Anderson: try researching before posting Derek cos that’s not true
So that that can’t be responsible for missing something. You’d think they’d want to improve the service, seeing that they have Literally Killed people with their negligence. A Lot can change in 5 yrs so they can just say well Your body changed we didn’t miss anything
@Orela Krawczyk: this is improving the service. It is screening for a virus that could cause changes before they actually happen rather than waiting for the changes to happen and then provide treatment
People choosing to be outraged rather than reading the article.
@EillieEs: I suspect plenty have just read the headline without any further reading or listening to their nurse when they’ve gone for their smear
I get private smear 100e in between the Cervical check appointments. Please inform all the ladies in your life, it could save a life.
@Sharon Weldon: Did you know, that once you go private and something is found that needs further investigating, you are removed from the HSE process, so won’t be referred for a colposcopy. It isn’t that easy then to have one privately. https://www.irishexaminer.com/news/arid-30943439.html
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