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Beauty, food and parenting: the top themes of Irish blogs

A new survey of Irish bloggers has found that a quarter earn money from their blog, while all say they write from personal experience.

Beauty, food and parenting are the top themes for Irish bloggers, according to a new survey carried out in Ireland by Walsh PR.

According to the survey, the majority of Irish bloggers are women and the average age of an Irish blogger, 34, is slightly lower than the European average of 37.

Almost three-quarters of the 90 Irish bloggers surveyed have been blogging for over a year, while a fifth have been doing it for five years. All the survey respondents said they wrote based on their personal experiences.

While 27% say they earn money from their blog (compared to the European average of 45%), almost all of the bloggers (91%) have been contacted regularly by companies for PR and marketing. Ninety-six per cent say they are happy to be contacted by companies.

The main reasons for having a blog, according to those surveyed, are to share information and experiences (73%) and for professional development (48%).

Twitter and Facebook are the leading social networks used by the bloggers surveyed, with 94% and 87% signed up respectively. Fifty-nine per cent use Instagram, 56% Pinterest, 28% YouTube and 23% LinkedIn.

Over 1,200 bloggers from Ireland, Northern Ireland, Germany, Finland, Italy, Great Britain, Spain, Slovenia and the Czech Republic were interviewed for the inaugural IPREX European Blogbarometer poll. Walsh PR is the Republic of Ireland partner of IPREX.

Caroline Heywood, Managing Director of Walsh PR, said the survey was “designed to provide companies and brands engaging with these authors a deeper insight into what inspires and motivates them.”

“With some small exceptions, we’ve seen Irish blogger trends and nuances, such as age profile, gender and themes, generally replicated in other European countries,” she said.

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    Mute Sean Reddin
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    Nov 6th 2020, 12:32 PM

    Wouldn’t be like the church to break the law and get away with it.

    154
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    Mute Sarah Cullen
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    Nov 6th 2020, 12:12 PM

    Why are the department of health commenting on priests….is there a connection??

    87
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    Mute Critical Thinker
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    Nov 6th 2020, 1:10 PM

    @Sarah Cullen: Because the dept of health has become the government and the judiciary

    61
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    Mute Jim Buckley Barrett
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    Nov 6th 2020, 12:36 PM

    So if I have a house party I could be fined up to €2,500 and face 6 months in prison unless I’m a priest, in which case I can hold multiple mass each week and have no fear….

    91
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    Mute Sarah Cullen
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    Nov 6th 2020, 12:38 PM

    @Jim Buckley Barrett: Invite a priest to the party….sorted!

    101
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    Mute Kevin Kane
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    Nov 6th 2020, 1:03 PM

    @Sarah Cullen: Id’ recommend The Spinmaster, Father Billy O’Dwyer.

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    Mute Patrick Hudi Irwin
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    Nov 6th 2020, 1:54 PM

    @Sarah Cullen: lol

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    Mute Mary Nugent
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    Nov 6th 2020, 4:16 PM

    @Jim Buckley Barrett: drink all the red wine you want, it’s Gods will.

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    Mute Vanessa
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    Nov 6th 2020, 12:29 PM

    We are NOT in anything together beside trying to dodge rules as much as possible as it seems.

    62
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    Mute hasnooneasked
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    Nov 6th 2020, 2:54 PM

    @Vanessa: so what would you do

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    Mute Derek Moran
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    Nov 6th 2020, 12:43 PM

    What about ordained jedi Knights?

    39
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    Mute NotMyIreland
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    Nov 6th 2020, 1:42 PM

    So religious gatherings are ok? So the 30 people coming to mine this evening are ok because we are all members of the Church of the Flying Spaghetti Monster or Pastafarians, celebrating our holy day.

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    Mute dublinguide.ie
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    Nov 6th 2020, 4:40 PM

    @NotMyIreland:
    No they’re not ok, it clearly states that

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    Mute Vanessa
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    Nov 6th 2020, 5:25 PM

    @dublinguide.ie: There’s nothing clear. That’s seems to be the reason for the discussion

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    Mute NotMyIreland
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    Nov 6th 2020, 6:38 PM

    @dublinguide.ie: yeah but for religious reasons I couldn’t get prosecuted

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    Mute Mark Walsh
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    Nov 6th 2020, 11:01 PM

    @NotMyIreland: Jah …Pastafari

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    Mute Critical Thinker
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    Nov 6th 2020, 1:08 PM

    Why is the dept of health commented on what should be judicial matters?

    27
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    Mute Sportmad
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    Nov 6th 2020, 2:48 PM

    I say bring back the Mass Rock Services might be cold but worth it..
    There are a lot of people who miss the services of Mass..

    26
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    Mute ÓDuibhír Abú
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    Nov 6th 2020, 3:05 PM

    @Sportmad: Changing bread into a Body and Wine into Blood. It’s a Good Show.

    5
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    Mute David Van-Standen
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    Nov 6th 2020, 4:04 PM

    Any priest or other cleric that holds mass or service during the current restrictions, is clearly demonstrating a complete disregard for the safety of their local community.

    Whether they can or should bend or fudge the measures in place to hold such gatherings isn’t a question of legal clarity, it’s a matter of moral duty and obligation to prevent the spread of covid19 within their communities.

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    Mute Michael Byrne
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    Nov 6th 2020, 5:35 PM

    @David Van-Standen: David, That’s nonsense, even as a non mass goer, i can sympathize with those who want mass and are being denied access to their faith, if distancing can be enforced what difference is people gathering in a church, over gathering in a supermarket??

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    Mute Karel Aija
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    Nov 6th 2020, 6:31 PM

    @Michael Byrne: if their faith resides in the walls of a church and not their heart/soul/mind, then yes they have been denied access, and rightfully so. If they need to listen to a papi, they can do so online. Drink your wine and eat your bread at home. Offer your peace in spirit, not in touch. Completely agree that churches can stay shut to the public for a few weeks. It is not an essential service, since religion resides within us, not churches.

    What what would you do if the church is packed to capacity and not all who want to enter can get in? If god resides in the church then who is the authorised person to say that the ones outside the church doors are not worthy enough to enter the mass but others are? Better to have no ceremony, than a ceremony for some and not all.

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    Mute David Van-Standen
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    Nov 6th 2020, 9:12 PM

    @Michael Byrne: so you don’t believe that priests have a duty of care for their congregations and a responsibility to protect them from a known public health threat during a pandemic?

    Practising faith doesn’t require a physical place if you believe your God is omnipresent does it?

    If people want to observe the ritual of a mass the tools are available to do so online and accessible to anyone with a internet connected device or phone.

    On supermarkets verses church, for engaging with the supermarket of their choice, many people are using technology to order shopping and have it delivered, but others are still physically going to shops to get food, because these are the options.

    Engaging with your God of choice doesn’t require either a delivery service or a franchised outlet…

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    Mute David Corrigan
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    Nov 6th 2020, 12:10 PM

    OK.

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    Mute John Lynch
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    Nov 6th 2020, 6:06 PM

    Did any priest celebrate Mass? None named. So what is this all about? The usual sneering from modern heroes who specialize in insulting old people and priests.

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    Mute Jonathan
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    Nov 6th 2020, 12:25 PM

    Lock them up

    17
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    Mute gary mullen
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    Nov 6th 2020, 7:27 PM

    Leo Martin OUT Mary Lou IN

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    Mute Darren Callaghan
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    Nov 6th 2020, 6:47 PM

    The big churches in Ireland are probably only at about 5% of their capacity on a normal Sunday anyway, you would be hard pressed to find anyone under 60 at a normal Sunday service these days so just let them use social distancing and masks, and as the Catholic Church has so much land and property that they have no use for anymore maybe they should sell this land and properties and give the money they owe to the victims of their past atrocities

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    Mute Mona Murphy
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    Nov 7th 2020, 12:12 AM

    @Darren Callaghan: how do you know how many attend when you dont. The Church I go to mass in, or did before the lock down had a very large crowd attending mass. So speak when you know what you are talking about.

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    Mute Bramer
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    Nov 7th 2020, 2:23 AM

    Well they weren’t arrested when they were screwing kids so what’s new!

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    Mute John Lynch
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    Nov 8th 2020, 11:04 AM

    @Bramer:
    Pavlovian response. Say the word ‘priest’ and here we go again.

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    Mute Michael Mcshane
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    Nov 6th 2020, 7:04 PM

    Only God Almighty can judge thee…. :D

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    Mute thomas patrick
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    Nov 6th 2020, 7:41 PM

    Wow… so my comment was removed… this is what that feels like….

    I didn’t name anyone or call out any “fake information”

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    Mute Sarah Cullen
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    Nov 6th 2020, 8:28 PM

    @thomas patrick: no way?? I do not actually know what was wrong with it, its a fact they haven’t been convicted?!

    1
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