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Skellig Michael, Co Kerry, where part of Star Wars: The Force Awakens PA Wire/PA Images

International marketing campaign on the way to entice more blockbusters to Ireland

But the Irish Film Board called again for more funding, saying it needs at least €20m.

IRISH FILM IS raking in millions of euro – but funding still needs to be bumped up to pre-recession levels if the country wants to make even more great movies.

That’s according to the Irish Film Board, which launched its latest slate of productions for 2017 yesterday.

It has also outlined how it is enticing more international film productions to Ireland with an international marketing campaign.

Films like Star Wars, The Lobster and Love and Friendship have all been filmed in Ireland, bringing in money and jobs to areas like Cork, Kerry, Donegal and Dublin.

The board aims to launch an advertising campaign aimed at the North American market which it hopes will entice international filmmakers to Ireland “where they can discover and create new worlds, working with award-winning Irish talent and crew”.

“Supporting Irish filmmakers is a key priority for the Irish Film Board and at the same time we want to attract major international productions to Ireland,” said an IFB spokesperson. ”Film and television production is huge business internationally.”

This year, we aim to build on the success Ireland has experienced to date in attracting major international productions such as Star Wars Episode VII and VIII, The Man Who Invented Christmas and The Professor and the Madman starring Sean Penn, all of which filmed in Dublin this year.

It’s understood that the board is keen to keep a balance between productions coming to Ireland to film, and indigenous Irish film being supported. A raft of actors and filmmakers were present at yesterday’s launch who emphasised the importance of financial support and funding for their work.

Irish Film Board 2017 slate of productions-14 Representatives of the IFB pictured with Irish creative talent at he launch of Bord Scannán na hÉireann/ Irish Film Board (IFB) 2017 slate of productions Naoise Culhane Naoise Culhane

The IFB plans on putting increased focus on regional production, working with local authorities under the government’s Creative Ireland plan in order to create new regional hubs for filmmaking.

Last year was a record-breaking one for the Irish film industry, with production activity surpassing €250 million for the first time.

In addition, films like The Young Offenders, Brooklyn and Room earned millions at the box office.

The Young Offenders’ – a comedy set in Cork and based on the story of Ireland’s biggest cocaine seizure – earned €1.2m at the box office, which is particularly remarkable given that it was made on a the equivalent of a shoestring in the industry.

Brooklyn, starring Saoirse Ronan, grossed over €3.1m, while Lenny Abrahamson’s Room grossed €1.3m as well as garnering Oscar nominations.

Last year, the IFB launched a five-year strategic plan, Building on Success, to mark the record-breaking Oscars nominations.

This year, it said its focus will be on increased investment in Irish creative talent; growing and developing sustainable career paths for Irish creative talent; and continued investment in training.

One of the chief concerns for the IFB, said outgoing chairperson Annie Doona, was that the pre-recession funding of €20m be restored. This is something the board has continually called for over the past number of years, and 2016 did see a bump in funding of €1.1m, bringing to €15.5m the total provided to it in 12 months by the Department of Arts, Heritage and the Gaeltacht.

Another focus for the board is on gender balance within the industry, with Doona saying that despite an increase in applications from female writers, directors and producers, progress is “too slow”.

She said that the board had been raising awareness of the issue and had put a target in place of funding a gender-balanced number of films within three years.

“If it’s not fast enough we won’t reach this 50/50 target in three years,” said Doona. But she said that the IFB is putting “lots of positive action” towards bringing more diversity into Irish films – and not just in gender.

Irish Film Board 2017 slate of productions-11 Naoise Culhane Naoise Culhane

Brexit

The looming prospect of Brexit was also addressed by the IFB, with Chief Executive of the IFB James Hickey saying that it is both a “challenge and an opportunity for Irish film”. He said that he hoped there would be a continuation of free movement as “the easier it is to move around, the better it is” for the industry.

“It will be very interesting to see how Brexit affects [the industry],” actor Pat Shortt told TheJournal.ie.

“I know as much as anybody else does – I would have talked to my agent in London going ‘where is this going to lead us’. It’s such an international business anyway, I don’t know how it’s going to affect the ordinary day-to-day working things, nobody knows yet, so it’s kind of a ‘watch and see’.”

At the launch, the IFB also highlighted some films to watch out for in 2017, including the forthcoming Handsome Devil, directed by The Stag’s John Butler.

Meanwhile, Cillian Murphy, Catherine Walker and Killian Scott are working on director Mark O’Rowe’s Delinquent Season, which is shooting in Ireland.

Read more about the 2017 Irish films to watch out for this weekend on TheJournal.ie

Read: Irish film had “probably the greatest year on record” in 2016>

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3 Comments
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    Mute Stephanie
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    Jun 17th 2014, 7:38 PM

    I see the point but there are many flaws with this proposed method also. If, for example, a student in D4 ranks higher than a student in Crumlin does that mean the student in crumlin earns the place in college just because they ranked higher in their school? I don’t think so. There is one key to succeeding academically and that’s simply to work hard. Regardless of where you reside.

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    Mute Stephen Carroll
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    Jun 17th 2014, 9:02 PM

    I think some of the data you can collate from their research is saying that some people have to work less hard than others.

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    Mute Michael O'Connor
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    Jun 17th 2014, 9:33 PM

    6 months studying for 3 hours a night with a short tea break, is exactly the same amount of hard work in Crumlin as it is in Dublin 4.

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    Mute Andrew O Cionnaith
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    Jun 18th 2014, 12:05 AM

    I think you’re missing the point that, when evaluated on a school by school basis, higher points mean higher aptitude. When evaluated nationwide higher points don’t necessarily mean that. So, no, 6 hours of work each day is not the same in Crumlin as it is in D4, because the D4 students have greater tools and support at there disposal. In other words a thicko in D4 could get higher points than a bra inbox in Crumlin. I’d prefer that the brainbox in Crumlin to be engineering bridges than the thicko who happened to go to a good school.

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    Mute Stephanie
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    Jun 18th 2014, 6:06 PM

    Exactly!

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    Mute Stephanie
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    Jun 18th 2014, 6:07 PM

    That exactly is aimed @Michael OConnor

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    Mute Donal Laurence Heffernan
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    Jun 19th 2014, 4:38 PM

    I wonder if those expressing an opinion here on this topic put down the details of their location would it reveal yet another bias?

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    Mute Truth Patrol
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    Jun 17th 2014, 8:16 PM

    Awful awful idea. It is not a simple as one location versus another location. Apples versus oranges. Whole range of socio economic issues have to be factored in. Overly simplified and lazy solution to a complicated issue.

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    Mute Tom Hogan
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    Jun 17th 2014, 8:32 PM

    shocking badly thought-out article, conflating the CAO with broader barriers to academic progress.

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    Mute Truth Patrol
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    Jun 17th 2014, 9:25 PM

    Unbelievable Tom. It would actually be discriminatory, unjust and unfair too. That PhD must’ve been in fly by the seat of your pants codology.

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    Mute Karl Neff
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    Jun 17th 2014, 8:23 PM

    To suggest the CAO system is at fault for inequitable access to higher education is just false. The reason people from lower income backgrounds don’t access higher education as often as those from higher income backgrounds comes down to differing expectations, different levels of value placed on getting higher level education & cost. It’s a well described sociological phenomenon: schooling perpetuates educational inequality, but the cultural background will be the major determinant on if an individual will take up third level education

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    Mute Diarmuid
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    Jun 17th 2014, 8:17 PM

    Different admission rates are a result of societal/environmental/parental factors.. not the CAO system.

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    Mute Dee4
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    Jun 17th 2014, 8:09 PM

    what an idiot! there is so much wrong with article I dont know where to start. Universities should select the best students they can and social engineering doesnt work. This article seeks to undermine the role of good parenting so is bunkum

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    Mute Stan Smith
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    Jun 17th 2014, 8:56 PM

    It is scary that such an accomplished academic as Phil can post such extremist social engineering ideas like this. According to his logic, an extremely bright and/or hard working child in D4 would lose out to kids not as hard working or bright just because of some twisted liberal guilt. I though academics were supposed to use logic and reason instead of ideology?

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    Mute Dee4
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    Jun 17th 2014, 9:22 PM

    I agree, what is even more funny is the basic lack of understanding about how schools in “D4″ operate. here is a hint, most kids in D4 schools dont live in D4. Fee paying schools in “D4″ or even free ones like Mucross draw in students from all over south Dublin so the basis of their data is a nonsense

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    Mute Dolores Burke
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    Jun 17th 2014, 8:22 PM

    Back in ’95 when I did the Leaving Cert down in Clonmel, the offer of a third level place meant nothing if your parents weren’t well off enough to help with the rent etc., meaning that Dublin was out of the question for a lot of people. I was offered a place on the architecture course in DIT but turned it down – I ended up in Limerick instead because rents were cheaper and it was easier for me to get home at weekends to work in the local supermarket, otherwise I wouldn’t have gone anywhere! I realise that I’m talking about issues affecting those outside Dublin and this has no bearing on the Crumlin/D4 example given, but at the same time the article seems to be dealing with country-wide issues in third level uptake… Can’t see this article really having considered all relevant factors.

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    Mute Rónán O'Suilleabháin
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    Jun 17th 2014, 8:57 PM

    Parental attitudes to education differ according to the parents highest level of education.

    This manifests itself in some kids assuming they will go to college and others never considering it.

    It’s not a stretch to suggest parental attitudes to education differ, broadly speaking, based on socio economic status and even location.

    Basically if your parents don’t push, you at eighty unlikely to achieve all your potential. The attitude and discipline of your kids begins and ends in your home. Check that 6 year old’s homework. It’s not enough to drop them at the gate with a sandwich and collect them at 3. Buy them cheap second hand books and get them reading above their age level.

    Which brings me to the and article, which is nothing but a positive discrimination program, wholly unfair to the children of parents who break their holes to live in an area with a good school. Who already work two jobs to pay for some of the most expensive childcare in the world, then spend their exhausted evenings focusing on developing their kids socially and academically.

    Disadvantaged kids get full grants, medical cards and plenty of other leg ups for college. By academically means level the playing field financially, but let them compete academically on their own two feet.

    It’s hard for all parents, money is only one problem – and having money only gives you the ability to spoil. Using your brain is free

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    Mute Maggie Ten
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    Jun 17th 2014, 9:24 PM

    Completely agree Ronan, this is a poorly thought out “study” that makes sweeping claims attributing education issues to the system of exam results based on “research” into postcode only.

    Multiple socioeconomic factors are far more likely to impact admission than the points system.

    And this nonsense of giving top performing kids in bottom performing schools likely ahead of many kids in better schools who have scored better is social engineering at its worst.

    Instead of fiddling with the system at the access point to higher education time (and money) would be better spent working on improving the educational aspiration and attainment of students at poorer performing schools much much earlier in life.

    Then you get a level playing field when it comes to their leaving cert scores!

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    Mute Noble Gas
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    Jun 17th 2014, 7:54 PM

    Interesting idea but it will cause massive drop out rates in first year or a drop in standards of our graduates.

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    Mute Rónán O'Suilleabháin
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    Jun 17th 2014, 9:12 PM

    Oh, and should we make employers hire disadvantaged graduates with a pass degree over kids with honours degrees?

    Where’s the line?

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    Mute Niall H
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    Jun 17th 2014, 7:40 PM

    It’s hard to please everyone no matter what system is in place.

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    Mute hsianloon
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    Jun 17th 2014, 9:32 PM

    The proposed solution would result in kids getting places just because they were the best of the worst in their schools, when they’d be mediocre in better schools.

    So were punishing well to do in school dublin 4 kids to make room for mediocre crumlin kids ?

    Smells of some left wing bull…..

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    Mute Anne Marie Devlin
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    Jun 17th 2014, 9:59 PM

    Whilst I agree that there are major flaws in the article, one point that should be highlighted in social inequality and access to third level is that of grinds. Parents who can afford to are paying up to €35 per grind. Therefore those who can afford extra, intensive exam training are at a considerable advantage to those who can’t afford it. Grinds are endemic here and that approach to learning is of little use at 3rd level when the emphasis should be on autonomy and interpretation. High points in the cao are not always an indication of a person’s academic potential. How we assess has to change if there is to be a level playing field for those who wish to go on to 3rd level.

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    Mute vincent naughton
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    Jun 17th 2014, 8:15 PM

    Mmh. Interesting theory but I do t see the gasification aspect of it. Gamifying the system would be easier in your proposed scheme; students could transfer to a lower scoring school to get up the rankings. In any case the argument here is in a grey area; you are introducing a handicap whereby if your your school doesn’t fare well as a whole then by default if you do moderately well you get placed in the top percentile, whereas a student with the same abilities in a school that does well is at a disadvantage as that percentile is filled by students who do well.

    That doesn’t sound fair to me. What the leaving cert should be doing is using the French Baccalaureat system; you study the subjects (2 or 3) that you like and you specialize your leaving cert, plus you have continuous assessment throughout the year.

    How does that work? Say you choose to do a Bac L (Baccalaureat Litteraire) which is a humanities based Baccalaureat. As a sub stream of that Bac, you pick Spanish, Art and English (in that order) as your strong subjects. In those subjects, you get marked out of 100 but your result is multiplied by the importance of the subject; so you picked Spanish as your first. Your result gets multiplied by 8. If you pass, you get 400 points (50 * 8) and you don’t have a point deficit. Subjects likeaths carry a coefficient of 1, so even if you flunk you can make it up by getting more points in the subject you do well in. I’m probably confusing everyone here.

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    Mute Jim Higgs
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    Jun 17th 2014, 10:53 PM

    I don’t think even a French person would recommend the Bac. Even if it was the greatest exam in the world, it would do nothing for inequality.

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    Mute Vincent Jennings
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    Jun 17th 2014, 9:02 PM

    In addition to conducting a research based upon observable outcomes, did the researchers interview students , their parents and students peers on aspirations towards going to and completing Third Level?
    I would imagine that the hypothesis that children from disadvantaged backgrounds are less likely to go to a fee paying third level institution is replicated beyond the Republic of Ireland and is more to do with the sociological concept of deferred gratification instilled ( and provided for) by parents, peers and schools

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    Mute Ciarán Masterson
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    Jun 17th 2014, 7:35 PM

    “According to these calculations, a child living in Crumlin has only a 12% chance of going to university, while a child living in the Dublin 4 area has a 71% chance.”

    That proves that Niamh Breathnach’s decision to abolish tuition fees for first-time third-level students has been futile. It would be better to revert to the way it was before she made that decision.

    It is obvious that the current model of funding for third-level education does not work.

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    Mute Patrick Jackman
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    Jun 17th 2014, 7:41 PM

    She was trying to save her own seat with a vote buying gimmick for the leafy suburbs of DLR.

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    Mute David O Brien
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    Jun 17th 2014, 7:58 PM

    It is back to the way it was before The registration fee is circa 2500 and going up to cost 3000 next year.

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    Mute Ciarán Masterson
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    Jun 17th 2014, 11:27 PM

    @David O Brien

    It is called the student contribution charge, not a registration fee, because the charge doesn’t just fund registration.

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    Mute Mark O'Donovan
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    Jun 17th 2014, 8:13 PM

    There is merit tinthe suggestion. In Texas 5 white students missed out on a college place because of affirmative action policies. They took a legal challenge and won. The state of Texas then changed the system to guarantee the top x% of students would be guaranteed a place in a state college. It was still working well last I heard. Perhaps if half your points were based on the school and half on the National average. However I read once and am open to correction but the leading indicator of if a child will go to college is if their parents did

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    Mute Miriam Kane
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    Jun 18th 2014, 2:41 AM

    As an average earning south side parent why do I feel under attack for doing what I was ment to do for my child. This counrty can’t afford for all parents to do a half arsed job. Every year we hear a variation of this crap. Is there no concept of personal responsibility at all??? Prahapps a map of paye income tax sources might be worth a look also

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    Mute Angela Clancy
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    Jun 18th 2014, 6:35 AM

    I hope you were drunk when you wrote this.

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    Mute Ken Hickey
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    Jun 18th 2014, 7:22 AM

    This is simply liberal bleeding heart rubbish. The cao race is ‘gamed’ by parents investing in their kids future not just financial but also in time and effort.

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    Mute Marko Burns
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    Jun 18th 2014, 1:16 AM

    What I don’t get is why they don’t just train kids in 1st year for 6 months on memory games and systems- because that is all the leaving cert is for the most part- a memory game.

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    Mute Stuart Phelan
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    Jun 18th 2014, 12:28 AM

    I think the idea has some merit, if we accept the fact that some schools are better than others. The top student in one school may do a lot better than the top student of another school and yet have the same ability and work ethic. This system would account for the unfairness that comes from having different facilities and teachers provided to different students. Obviously a student is going to do better if they are in a school that is more conducive towards learning and places more emphasis on third level education, than the student who is in a school which possibly lacks support structures or the same level of teaching. This student loses out due to the school they attend.

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    Mute gkrell
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    Jun 18th 2014, 1:01 AM

    It’s the old chicken and egg conundrum: Are they not very bright because they are poor or are they poor because they are not very bright?

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    Mute Stephanie Ní Challanáin
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    Jun 18th 2014, 3:20 AM

    you do realise people can be both bright and poor right ??

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    Mute gkrell
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    Jun 18th 2014, 3:17 PM

    yes and these are the people who will get to go to college.

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    Mute stuohy
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    Jun 19th 2014, 8:37 AM

    Very poor thought out idea, based on very poor assumptions. If this was submitted to be as an academic journal piece it would be rejected quickly. On a side note this article is a symptom of a wider error on education policy. The presumption is that the problem of differences across education groups at 18 years of age can be solved at 16 years of age. At 16 there has already been 12 or more years of education disadvantage. The solution is at the age of 4 or earlier. Even then you can’t equalise the situation where one set of parents say do your homework and another does not. That is not to say all the disparity in education is based on parents motivation but to say it is more complicated than address at the age of 17.

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    Mute Orlagh Geoghegan
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    Aug 18th 2014, 9:14 AM

    There are plenty of intelligent and capable students in “disadvantaged areas” who unfortunately do not aspire to do well academically. They have very good teachers and ample opportunities to study should they choose to do so. They often don’t. Their social circles influence their decisions to study and many do not realise their potential or care enough. Neither do many ( not all) of their parents. I saw this first hand growing up in a not so affluent area, but I studied hard and gained a university place with no leg ups/ free access points. Having gone on to be a teacher and worked in a range of schools of differing social backgrounds, I can contest that you’ve really got to change the attitudes of young learners from socially deprived areas before you change the system. Give them more support and guidance but don’t given them free places for simply attending a disadvantaged school. Your article suggests we dumb down the system to paint a prettier picture of the situation. Third level education is not a given right, in the same way premiership league football is not suitable for every kid who kicks a ball and wears his favourite jersey. And it’s only the very best who make it, regardless of class. Top places in third level education should go to those who are the most academically able across the country and not per school. Ensure more funding and guidance is available for those who need it but keep it a fair game when it comes to exam success. This is a class issue and not simply a systematic flaw in the education system. If every school could be content in the knowledge that they were guaranteed to see their best students gain access to third level then what’s the point in teaching beyond the curriculum or in motivating middle achievers? You would simply be stealing chances from genuine hardworking kids because they happen to come from middle class backgrounds. Your theory is founded on a desire for a fair system, but applying a mathematical solution won’t do, not when we’re dealing with young peoples’ futures.

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