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Super Valu is still the top dog of Irish supermarkets, but Dunnes is starting to fight back...

The top three remain unchanged, but Dunnes is starting to make inroads on its rivals’ lead.

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THE LATEST FIGURES released regarding share of the grocery market in Ireland make happy reading for Super Valu.

In what has become a recurring trend over the course of the last year, the Irish chain has maintained its top dog status over rivals Tesco and Dunnes Stores, according to figures for the end of January 2016 released by industry experts Kantar Worldpanel.

However, the only change to be seen from the market-share figures for end December is a very slight gain on Dunnes’ behalf (from 24% to 24.1%) with both Super Valu and Tesco slipping ever so slightly.

It’s a game of tiny margins.

kanar Market share as at 31 January 2016 Kantar Worldpanel Kantar Worldpanel

Overall, the jump in consumer confidence following the Christmas rush seems to have held steady, “with little indication that shoppers are tightening their belts after the festive period” according to Kantar Worldpanel’s insight director Georgieann Harrington.

“Consumers have been spending more on their grocery shopping than this time last year,” she says, while shopper spend has increased by 3.8% over the past 12 weeks, a slight improvement on the Christmas growth of 3.5%.

Market share

As things stood at end January Super Valu remained in first place per market share, capturing 25% of the grocery market, with sales growth of 4.4% keeping the chain ahead of the field, increasing its share from 24.8% last year, albeit dropping from the 25.1% share seen at the end of 2015.

Shoppers visited Super Valu nearly 21 times on average in the last month – more frequently than last year – spending an additional €27 there as a result.

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Tesco may still be in second place, however sales growth of 1.1% accounts for the retail giant’s most positive performance in the Irish market since November 2012, suggesting that a corner may have been turned after a tough 2015.

Growth

Dunnes enjoyed the strongest rate of growth of the top-three supermarkets with sales up 5.1% compared with last year.  This it seems is due in no small part to customers spending more on their trips – Dunnes has successfully encouraged shoppers to spend an additional €1.70 on average every time they shop there.

Of the smaller supermarkets Lidl are the big winners, seeing double-digit growth in their sales figures for the fourth consecutive quarter.

“(Lidl) is successfully driving growth across the board, with a higher number of shoppers visiting its stores more often and spending a larger amount each time,” says Harrington.

Otherwise, the mild loss of share being seen by Tesco and Super Valu has been gobbled up by other retailers within Ireland.

Read: These are the supermarkets that won and lost in the Christmas showdown

Read: 200 new jobs in ground handling on the way at Dublin Airport

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27 Comments
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    Mute Mick
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    Aug 31st 2023, 7:04 PM

    Now all we need is the GP’s

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    Mute B1Chris
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    Aug 31st 2023, 7:01 PM

    Must be an election looming.

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    Mute Jason Memail
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    Aug 31st 2023, 7:04 PM

    @B1Chris: Damned if they do, and if they don’t

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    Mute Tom tom
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    Aug 31st 2023, 7:18 PM

    @SF Means Sh!t 4 Free: Along with a free house to go back to with free electricity and gas and a collection of money trees in the back garden. Those pesky earners over 100k can pay for it.

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    Mute Oisin CK
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    Aug 31st 2023, 8:04 PM

    @B1Chris: why? Expansion of medical cards has been an ongoing policy, personally I’d prefer to see a nominal charge than have it for free.

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    Mute Donal Desmond
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    Aug 31st 2023, 8:33 PM

    @SF Means Sh!t 4 Free: FFG certainly are in a giving away mode as the election draws closer. The money tree FFG/ Greens stated didn’t exist suddenly appeared…The borrowing of Money that FFG / Greens stated would be imprudent suddenly went out the window…On top of the € 60 Billions still owed by the Irish people Seems FFG/ Greens are in panic mode… It was not so long ago the Blueshirt/ So called Labour tried to take back medical cards from the most vulnerable …Seem to remember it was connected to the austerity that was to repay for the gangsterism of the banks and developers facilated by FF/ Greens..Funny old world when the pox and the Plague plus the Greens now try to save themselves..Hypocrisy at it’s best
    ..

    .

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    Mute Keith Twamley
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    Aug 31st 2023, 10:36 PM

    @Jason Memail: If you move to many counties in Ireland you can’t even register for a GP, they are not taking anymore patients, so what is the point of extending the scheme until they fix the number of GP’s there are available?

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    Mute Chris Finch
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    Aug 31st 2023, 7:15 PM

    One of the greatest bluffers of all time is this guy. Woeful.

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    Mute Oisin CK
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    Aug 31st 2023, 8:05 PM

    @Chris Finch: back in the real world, he’s been one of most effective Ministers for Health in decades.

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    Mute Chris Finch
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    Aug 31st 2023, 8:13 PM

    @Oisin CK: head on in to UHL and spin that tune to those dying on trolleys and their families. No hope, no dignity. That’s the real world my friend.

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    Mute Paul Gorry
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    Aug 31st 2023, 10:02 PM

    @Oisin CK: Ohhh ye deluded tool. Vote the MUPPET back in again to our detriment jayus.

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    Mute Michael Power
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    Sep 1st 2023, 4:09 AM

    @Chris Finch: Regular contributor on here, “The Risen”, called Stephen Donnelly “The best TD in the Dáil”.

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    Mute Pat Redmond
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    Aug 31st 2023, 10:03 PM

    What exactly is the income limit? This is a key element missing from the article

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    Mute Michaela Coelho
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    Aug 31st 2023, 8:08 PM

    Good to know children after 8 years of age don’t get sick.

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    Mute Helen McKernan
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    Aug 31st 2023, 8:17 PM

    @Michaela Coelho: anyone can apply for the medical card or gp card. Its means tested & If youre eligble you will get it.

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    Mute Treasa Kerrigan
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    Aug 31st 2023, 7:47 PM

    It’s aged up to 69 depending on income, 70 and over already have free GP cards.

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    Mute John Merriman
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    Sep 1st 2023, 8:06 AM

    That whole scheme is a joke. My daughter has to pay a GP privately (€60) per visit,because all GP’s lists in her area are full for her 1 year old. Obviously no way of claiming these private fees back either. She can drive 60 kms to our original family GP, but who does that with a sick infant. This latest announcement is just bs from government and I wish all those newly elligible good luck finding a doctor firstly and if they do, one that actually answers the phone to give you an appointment. The system is broken badly.

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    Mute Thomas
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    Sep 1st 2023, 12:34 PM

    @John Merriman: we had the same issue with our twins,you need two refusals,you then go to the HSE,fill out a form accompanied by the refusal emails and they will assign you one,in our case we were assigned a gp practise who knocked us back in the first place,the mind boggles.

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    Mute N D K
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    Sep 1st 2023, 1:10 AM

    Vincent Browne had the measure of this Muppet

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    Mute Pat Redmond
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    Aug 31st 2023, 10:13 PM

    This is a rehash of the press release with the income details missing as contained in the press release on gov.ie

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    Mute deadslys
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    Aug 31st 2023, 8:39 PM

    Just me or did anyone else just get a flashback to circa 2021 because of that thumbnail. “901 cases recorded. X in hospital, including Y in ICU”

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    Mute Valerie J Mck
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    Aug 31st 2023, 9:38 PM

    Everyone under 69??? Criteria please?

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    Mute Will Q
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    Aug 31st 2023, 11:42 PM

    Means tested..it is or it isn’t., maybe or not, could be ,but maybe not,yes but you don’t… reapply..

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    Mute Ajax Penumbra
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    Aug 31st 2023, 8:43 PM

    Nice.

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    Mute John doe
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    Sep 1st 2023, 12:12 PM

    I think all minimum wage earners should be entitled to a full medical card, the €184 threshold hasn’t been increased in 20 years, this should move inline with both the minimum wage. There are millionaires in this wonderful country of ours with full medical cards and paying exorbent private health insurance premiums, the rich get richer while the rest of us have to pay for everything and wait years for appointments/surgeries if we live long enough

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    Mute Dave Grant
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    Sep 1st 2023, 7:23 AM

    I was on the fence but now definitely voting FFG next time around.

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    Mute Lina Stein
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    Sep 1st 2023, 7:44 AM

    Pensioners?

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