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This old-school chipper wants to tap its customers to help it grow

Leo Burdock would rather pay interest to punters than “bankers in ivory towers”.

antonf antonf

IT MAY HAVE been frying up for over a century, but that doesn’t mean iconic chipper Leo Burdock won’t try something new.

Dublin’s oldest fish-and-chip chain, which now has 6 outlets across the city after opening its first shop in Christchurch in 1913, wants to tap its own customers for €50,000 to expand its Temple Bar outlet.

It has turned to Ireland’s biggest crowd lender, Linked Finance, for the fundraising campaign – the largest in the site’s history.

Derek Duggan, from the chipper chain, admitted to TheJournal.ie that the move was a bit of a publicity stunt, but he said it was also a way of raising money while also giving its customers a good return on their investment.

“The publicity is good for everybody, but I don’t think any business should shy away from trying new things,” he said.

We are long-established – 100 years is a long time – maybe it’s time for the everyday person to get a bit more interest from different sources.”

How it works

The crowd-lending site, which makes its money through charging fees for both borrowers and lenders,  allows people to loan anywhere from €50 to €2,000 towards a total at annual interest rates of between 5% and 15%.

Linked Finance Charlie McGrachan (left), from Leo Burdock, and Linked Finance founder Peter O'Mahony Jason Clarke Photography Jason Clarke Photography

Borrowers, which Linked Finance vets before their pitches go live, can approve or knock back the bid based on the amount on offer and the proposed rate.

Leo Burdock has set a target interest rate for its 3-year loan of 8.5% and has raised about €5,000 so far.

Duggan said traditional lenders were “nothing near as approachable” as they once were and crowd-lending meant the interest payments flowed to regular people, rather than bankers.

“We are a relatively small business and I think a lot of small businesses have found that banks are quite strict despite advertising about how they’re lending,” he said.

(Crowd lending) means you get a lot of commitment from people – they can be both our customers and our backers, instead of the interest going to bank officials  sitting in their ivory towers or in their air-conditioned offices.”

Fish and Chips Livy Hoskins Livy Hoskins

Linked Finance founder Peter O’Mahony said the Leo Burdock offer was the company’s “most exciting loan to date” and it showed banks were unable to deliver the quick turnaround on finance that businesses often needed today.

The Irish lending site was launched in March last year amid concerns that domestic small and medium enterprises (SMEs) were far too dependent on banks for their borrowing and should look at more peer-to-peer options.

READ: Central Bank issues warning on crowdfunding regulation >

READ: Borrowing without banks: Here’s how you have done it >

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36 Comments
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    Mute Jason Ebbs
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    Dec 18th 2014, 9:19 PM

    You simply can’t beat the original one in Christchurch. Eating from the others isn’t the same.

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    Mute cosmological
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    Dec 18th 2014, 9:22 PM

    @Jason – you’re a chip off the old block.

    38
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    Mute Martin Byrne
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    Dec 18th 2014, 9:22 PM

    Loads of the Italian chippers around town have better tasting fish and chips than burdocks.

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    Mute Dara O'Brien
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    Dec 18th 2014, 9:23 PM

    The fact that they’ve raised 10% already is a ray of hope. I’m sure they won’t end up in the ha’penny plaice

    *gets coat*

    127
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    Mute Liam Treacy
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    Dec 18th 2014, 10:01 PM

    Agree 100%. The quality for fish AND chips doesn’t transfer between sites.

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    Mute damian
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    Dec 18th 2014, 11:23 PM

    I used to live a few minutes walk to the Christchurch Burdocks. Always cured a hangover… I swear it must have been laced with some sort of wonder drug for curing what ails ya! :-)

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    Mute Romauld O'Falluin
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    Dec 18th 2014, 11:32 PM

    I’m gonna get slaughtered for this but Burdocks chips are soggy. There I’ve said it.

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    Mute Leah Freeman
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    Dec 19th 2014, 12:51 AM

    Not today! Deliciously crispy, my son hates soggy chips and he couldn’t get enough of them.

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    Mute Paula Burke
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    Dec 19th 2014, 8:42 PM

    They look soggy!!

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    Mute Romauld O'Falluin
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    Dec 19th 2014, 9:49 PM

    Thank you Paula, you’re my kind of commentator!!

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    Mute Charles J. Ahern
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    Dec 18th 2014, 9:53 PM

    The blanket chip guarantee of September 2008 has really impacted the punters and I think we’re now in a position where we’ll have to nationalise the chippers. The Irish Chipper Resolution Company (ICRC) will be in a position to take up Burdock’s order book while unsecured chip holders face the potential loss of a cod n’ a large.

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    Mute Dermot Ryan
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    Dec 18th 2014, 10:16 PM

    Too late Charles a certain Bank of Somewhere has already and away from the prying eyes of its owners moved in on the chippers … some say when the owners find out the bankers will be scalded ……

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    Mute Leah Freeman
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    Dec 19th 2014, 12:50 AM

    Brought my 4 year old son there today for his first time. We sat outside in the drizzle, unwrapped the paper and he devoured every last one. Old school, but even my son said they were the nicest chips in the whole world.

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    Mute Jimbo Murphy
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    Dec 19th 2014, 6:56 AM

    Feeding a 4 year old deep fried crap. Classy.

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    Mute Jason Ebbs
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    Dec 19th 2014, 8:29 AM

    Jimbo..it’s called a treat ;-)

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    Mute brian magee
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    Dec 19th 2014, 9:11 AM

    More like a rite of passage

    33
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    Mute dowthebow
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    Dec 18th 2014, 10:41 PM

    Already tapping customers for extra with the extortionate prices…

    52
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    Mute Dave Doyle
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    Dec 18th 2014, 9:55 PM

    I really miss fish and chips. There’s no chippers of any sort here!

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    Mute Paul Debussy
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    Dec 18th 2014, 10:10 PM

    Where is here?

    32
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    Mute Dara O'Brien
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    Dec 18th 2014, 10:11 PM

    Leitrim.

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    Mute Dave Doyle
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    Dec 19th 2014, 6:05 AM

    Burgas, Bulgaria.

    12
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    Mute Myles
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    Dec 20th 2014, 1:14 PM

    Open a chipper for the expats in Burgas

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    Mute frank mullen
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    Dec 18th 2014, 9:52 PM

    Is this article true or are ya only Cod-ding !!

    24
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    Mute Lord mountainbaton
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    Dec 19th 2014, 12:10 AM

    You battered yourself ole boy

    13
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    Mute Paul Murphy
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    Dec 18th 2014, 9:21 PM

    Something fishy about the whole thing !
    It’s wreaks

    23
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    Mute Dara O'Brien
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    Dec 18th 2014, 9:29 PM

    Your last line makes no sense – go away and mullet over. ..

    117
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    Mute Mike Clinton
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    Dec 18th 2014, 9:33 PM

    Burdocks should bring some of the memorabilia to the Prawn shop to raise a few Bob.

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    Mute Diarmuid O'Connor
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    Dec 18th 2014, 10:33 PM

    Here lads this is not the plaice for a row.

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    Mute Mike Clinton
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    Dec 18th 2014, 10:39 PM

    Now Diarmuid,stop acting the Pollocks and be less shellfish :)

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    Mute Red4fred
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    Dec 18th 2014, 11:00 PM

    Things are just getting batter and batter.

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    Mute J
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    Dec 19th 2014, 10:42 AM

    I love lamp

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    Mute John McCormack
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    Dec 19th 2014, 6:54 AM

    I remember years ago after a bit of. A session going in there just before closing and coming out with enough fish & chips to feed a small army- rather than chuck the food in the bin they gave it to the few remaining customers, the one in Christchurch makes the best chips in the world.

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    Mute The Hooded Biscuit
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    Dec 19th 2014, 3:45 AM

    Publicity stunt my arse, it’s a high interest loan with the highest amount requested on linked finance. Something fishy & chips going on.

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    Mute SMcB
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    Dec 18th 2014, 11:46 PM

    Something doesn’t sound right with this…

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    Mute Paul McNevin
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    Dec 18th 2014, 10:08 PM

    I miss my Birds Docks.

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    Mute Kathleen Kavanagh
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    Dec 19th 2014, 1:55 AM

    Anything for these guys- love-Leo’s – to keep the 1&1 crisp don’t let them wrap up in the paper –
    I have them just put in the bag please :-))) if only 1 serving.

    3
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