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THE BRITISH NEWSPAPER unit of Rupert Murdoch’s media empire is changing its name from News International to ‘News UK’ as it seeks to rebuild the brand following the phone-hacking scandal.
The renaming of News International, which owns The Sun, The Times and the Sunday Times, comes ahead of the completion on Friday of a major reorganisation of Murdoch’s global News Corp.
Shareholders this month gave the go-ahead to a plan to split the media group into two distinct firms in a bid to insulate its profitable entertainment assets from slumping newspaper revenues.
London-based News International said its new name and logo, which take effect immediately, reflected the company’s “ongoing commitment” to the British market.
“The change follows the fundamental changes of governance and personnel that have taken place to address the problems of the recent past,” it added.
Murdoch abruptly shut down the 168-year-old News of the World tabloid in July 2011 after it emerged that it had accessed the voicemails of high-profile figures including a murdered schoolgirl.
“News International apologised to its victims and set up a compensation scheme, closed the News of the World and co-operated with all the relevant authorities,” a company statement said.
“New policies and procedures are in place across the company, its main titles are all under new leadership and the executive team has been transformed.”
The rebranding comes three days after a new editor took over at The Sun. Dominic Mohan, editor since 2009, will take a new advisory role in News Corp and will be replaced by David Dinsmore.
Murdoch’s Australian business, News Limited, also announced on Wednesday it would be known from July 1 as News Corp. Australia.
The S*n has no redeeming qualities whatsoever. A filthbag of a paper and a waste of resources.
We should litteraly find out who’ buying that sh*t and revoke their rights to vote as they are obviously too stupid to understand any important topic.
Megalomaniac!
This man is simply dangerous to free speech everywhere is the world..
“News Corp UK & Ireland Limited”
Despite all the slack-jawed bigotry, ignorance and British jingoism his newspapers have pointed towards Ireland, Irish people still buy his crap.
They should have their passports cancelled.
At the top of the page it says it’s News UK, and then further down it says News UK and Ireland. Typical.
Does it matter? Crap news papers. Don’t waste your money
Split up his empire; no big deal. Didn’t he recently split up with the wife
for serving Maxwell House to Tony Blair!
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