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AP Photo/Dan Goodman

Netflix is putting its foot down on international users accessing its US site

The company’s global expansion means it will clamp down on those accessing content outside their own country over the coming weeks.

NETFLIX RECENTLY ANNOUNCED it had launched in another 130 countries around the world, bringing the total number of countries it’s available in to 190.

While it’s great news for the company itself, it’s not so good for those who use a proxy or Virtual Private Network (VPN) to access shows and movies in other territories.

The company announced its intention to clamp down on proxies and unblockers over the coming weeks, with its global expansion a key reason for it.

For certain shows and movies, Netflix only owns the rights to show them in certain territories and while the aim is to have content consistent across the globe, licensing agreements means this won’t be happening anytime soon.

“If all of our content were globally available, there wouldn’t be a reason for members to use proxies or “unblockers” to fool our systems into thinking they’re in a different country than they’re actually in,” said Netflix’s David Fullagar. “In the meantime, we will continue to respect and enforce content licensing by geographic location”.

To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.

Companies like Sony have been less than pleased with Netflix’s failure to block VPN users and accusing it of breaking its licensing agreement. Rumours it would be blocking said users popped up last year when it denied it was blocking VPN services any more than usual.

When it announced its expansion last week, its CEO Reed Hastings said the company hopes to see the same content available on all versions “over the next five to ten years”.

“We want citizens of the world to have the same content… that’s going to be available in every country of the world. And all of our new originals are like that,” he said.

So as we build the library, as we do more licensing and renew existing deals, we’re getting to the state over the next five or ten years where everything will be consistent around Netflix and everything will be available globally.

Read: You might not think it but Wikipedia is 15 years old now >

Read: Google’s self-driving cars are still leaning on its drivers for tight situations >

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51 Comments
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    Mute Jed I. Knight
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    Feb 5th 2014, 7:38 PM

    I’m guessing their target audience isn’t rural Ireland???

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    Mute Ina Smidiríní
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    Feb 6th 2014, 1:24 AM

    No they would be talking about places like Africa I presume.

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    Mute SuperFry
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    Feb 5th 2014, 7:47 PM

    Great another reason for people to think I’ll email them back immediately.

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    Mute Gobblor
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    Feb 5th 2014, 8:10 PM

    End world hunger? No! Wifi for all!

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    Mute PerkyBeans
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    Feb 5th 2014, 9:50 PM

    You can download food,
    Torrent a bag of spuds

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    Mute Drew Clarke
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    Feb 5th 2014, 8:31 PM

    please hurry up. I’m being charged e80 a month by onwave for a 20mb connection and I rarely get above 1.5mb. In fact my upload speed is 4 times faster than my download speed 9 times out of ten.

    Someone needs to do an expose on satellite broadband speeds in Ireland. It’s a rip off and needs to be exposed.

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    Mute John Horan
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    Feb 5th 2014, 8:10 PM

    One way, so more like aertel then actual internet then.

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    Mute SuperFry
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    Feb 5th 2014, 8:12 PM

    WAP is back!!

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    Mute John Horan
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    Feb 5th 2014, 10:11 PM

    WAP was still two way. This, like aertel, is one way, so you would receive all the possible pages in one small subset of the internet and hopefully whatever page you want to look at is contained in there.

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    Mute family guy
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    Feb 5th 2014, 8:03 PM

    The mother in laws house has very bad mobile and broadband coverage. Nice to go out there and forget about the phone for a while. This might put an end to this.

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    Mute Gobblor
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    Feb 5th 2014, 9:11 PM

    Or you could just turn it off? DUH!

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    Mute John Swan
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    Feb 5th 2014, 9:38 PM

    What’ll happen to all those fiber optic cables being put in all over the country then? Also, hate to be a stickler about this, but what about the EMF/radiation exposure this would cause? The health implications would really need to be thoroughly and independently investigated.

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    Mute Gabrielle Humphreys
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    Feb 7th 2014, 10:04 PM

    What do you mean John, can you explain to me a wee bit more, gay

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    Mute Alien8
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    Feb 5th 2014, 9:15 PM

    Minimum orbit is 300km, max wifi usually 30m (Max theoretical TDMA range is around 15km). I get the feeling this is an investor trick, but they’ll have to come up with new ideas. Also transmitters for 2 way are over a metre in size for rubbish internet – even Niall Quinn couldn’t sell you that.

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    Mute Daniel Rea
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    Feb 5th 2014, 8:38 PM

    Well if the scientists are right there’ll be no bees left and say goodbye to fertile men

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