Support from readers like you keeps The Journal open.
You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.
If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.
An account is an optional way to support the work we do. Find out more.
Michael Noonan Leon Farrell/Photocall Ireland
Michael's pledge
Stick with this guy and your living standards will improve every year until 2020
“We lost a decade during the recession and the lost decade is over now,” Michael Noonan said this morning.
12.00pm, 28 Apr 2015
14.6k
233
MICHAEL NOONAN HAS said that the government is in a position to improve Irish people’s living standards every year from now until 2020.
The Finance Minister was in bullish form this morning as the government prepares to deliver its Spring Economic Statement in the Dáil later.
The statement will layout the roadmap for the government’s tax plans and spending measures over the next five years, with €2 billion in tax cuts and resumption of public pay talks, with a view to salary increases, expected.
The government has pledged to cut income tax and USC with a particular focus on low and middle income earners. People can expect tax cuts and spending increases totalling €1.5 billion in October’s Budget alone, Noonan told reporters.
“We lost a decade during the recession and the lost decade is over now and we’re starting to rebuild the economy and people will see an improvement in their living standards every year from now out to 2020,” he said.
“We have the resources to do that through providing better services but also by cutting income tax and USC rates for middle income and low income people in particular. But everybody who pays taxes will benefit from the reductions.”
Ged Nash tells #morningireland people won't have extra money in their pockets tomo, but will be better able to plan due to spring statement
He said that previous periods of economic growth had seen some “great years” typified by one of his predecessor’s Charlie McCreevy’s ‘when I have it, I spend it’ mantra during the early 2000s. But Noonan said the recovery periods from those “couple of good years have been very long”.
On the last occasion the ‘boom and bust’ was tried the result was a lost decade of economic growth and a decade of reduced living standards and hardship for an awful lot of the Irish people.”
Today’s statement, the first of its kind in Ireland, will set the tone for much of the political debate over the coming months in the run up to the general election, whuch must take place before the end of the first quarter of next year.
Opposition parties are taking a dim view of today’s events, with Fianna Fáil’s Spokesperson on Public Expenditure and Reform Seán Fleming saying the Spring Statement is “an extraordinary piece of electioneering”.
Advertisement
Michael McGrath: It remains to be seen if spring statement will live up to expectations pic.twitter.com/i6WauGM5j7
Fianna Fáil’s finance spokesperson Michael McGrath said the real measure of the statement will be how it impacts people struggling with their mortgages while paying very high rates of tax.
No sooner had the ink dried on the budget last October when the government started generating speculation and expectations about a Spring Statement … We will find out very shortly whether or not the Spring Statement will live up to the expectations which the government has set for itself.
McGrath noted that the government is required to submit a stability programme update to the European Commission. He said that in the past this has been done “without any fanfare” and questioned why the government has chosen to elevate it to “an entirely new level” in an election year.
Fleming went one step further, describing the statement as “an extraordinary piece of electioneering” and an opportunity for ministers to “congratulate other ministers and tell the public how great the ministers are doing”.
Sinn Féin’s junior finance spokesperson Peadar Tóibín said that over the last four years the government has created “a yawning gap” between people on low and high incomes.
He said, from what we’ve heard so far, the statement will led to “a further deepening of that inequality”.
“It’s ridiculous to talk about further tax breaks for those on upper incomes while we have a public service that is crashed,” Tóibín said.
He added that water charges and the local property tax are “regressive” and need to be abolished.
Public sector
As well as the attention paid to expected announcements on tax today, the public sector will be keeping an ear out for any signs that the government is prepared to entertain increases in pay in the public service.
Speaking to reporters this morning, Public Expenditure and Reform Minister Brendan Howlin said speculation about a possible 2 or 3 per cent increase in public sector salaries is “just wrong” and insisted no figures have been tabled as yet.
Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.
Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.
I kind of like the USC, not for it taking money off me but for the amount of tax brackets it has (4) this gives more scope to spread the burden out. our current tax has 2 brackets even though we live in a society that is divided by lower middle and higher. even our higher tax bracket kicks in below the average wage which is so wrong.
I would prefer to see 4 tax brackets but removing some of the burden from the very low paid. its a bit of a joke that someone on 35k will get taxed the same as someone on 100+k
The original idea of USC was that everyone would pay some tax…but instead of say people on 10,000 paying 5% , people on 40k paying 20% and so on…they put the 5% etc on EVERYONE which meant that people who were paying the other rates effectively got a massive tax hike, that was always stupid.
It brings in 4b, every 1b in extra revenue we take in should go towards getting rid of it in phases, then when we get rid of that and are closer to a surplus we can start talking about higher spending, if you get rid of USC it will be a huge psychological boost to consumer spending and should generate more economic activity which always = more tax revenue in the end
Stick with this guy. No thanks rather take my chances with some one who actually wants to help the country and people. Not help their friends with more cronyism and jobs for the boys.
And the ‘five point plan’ before that.Odd though that there’s so much cash suddenly available for a budget coming into an election.It couldn’t be a deliberate misreporting of returns over a few year that led to it ? Nah .Sure the government is as honest as the day is long.
All we have to do is forget the 208 billion in principal and interest we will be repaying over the next forty years and we can feel really good about how well we are doing.
Mr Noonan, as a general taxpayer, and you a public servant, I consider myself you’re employer. I have reviewed your application to retain the position of finance minister and have found you to be surplus to requirements based on the following conclusions. 1/You lied to get the job, 2/you under performed while holding a position of trust, 3/there is a conflict of interest in your role of finance minister since you are a bond holder, as a result of same, the decisions you made were of personal interest and certainly not in the interests of the state. Suffice to say you will not be in government after the next election.
hey baz and sammy whats your parents gonna say or teachers for that matter when they find out your on this site instead of paying attention in class….no kids back to class and leave this forum to the grown ups
To those of you who claim that your vote is not for sale, does that mean you will not vote for any party that makes outlandish promises regarding tax cuts and spending, or does that only apply to the incumbent government?
Well if one believes the aren’t outlandish then yes that’s not a bought vote. I would vote for a party with values on the type of ireland they wish to see, not the party with the 1st priority of power and will break any promise to regain that power
Except if they offer to
1. abolish USC
2. Introduce a living wage to €11.30
3. Abolish water charges (and then set up a new water charges company)
4. Restore social welfare cuts – well half the cut (from the original amount in 2010)
5. Increase social welfare
6. Abolish property tax
But i won’t be susceptible to lies and pre-election promises.
Ah yes, Hopeium, the drug peddled by the criminals who claim to be our public representatives.
The think-tanks of oligarchs and insiders create 1lb bags of Hopeium for everyone every few years especially near an election to keep our minds zombified by a falsely promised future.
And the cost of this drug?
Your life as a tax slave and servant of the state.
Priceless.
They can offer whatever they want, they have a track record of making false promises anyway so even if my vote WAS for sale, they cannot be trusted to follow through on their promises.
Sammy, did you not notice that you replied to yourself from the same account instead of the Baz one? Haha, that is a poor mistake. How many times is it you have now done that, 3?
Siteserv, may be a non story, but we know there are connections between the owner and government (Fine Gael) and that company was bought for a great price and then were given a government contract, it is worth independent review
We’re voting a bunch of liars and bullies out, which should send a strong message to the next government that we won’t accept anything less than honesty, hard work, and take tough decisions like, making public bodies like the hse more lean and cost effective, stamp out corruption, and push back on European politics.
Are you surprised Kevin? The other day hugh posted an article with a video of RBB explaining how the left are getting their act together, with the headline ‘why can’t the left get their act together?’
It’s true though “Were Jammin”. If you look at the raw facts (election results), you can see that the left has not gotten its act together. Labour, Greens, Sinn Fein – they all despise each other.
Forget about the what you do or don’t perceive as factual it’s the job of a journalist to remain impartial in their reporting. The wording on headlines he puts on left parties is a disgrace then he comes out with this tabloid level trash headlines for these articles.
It’s quite sad really because for the most part the journal is a great source for news.
well you see to give back something to front like public workers , which is desperately needed, all public servants will have to get pay rises. so politicians who are on extortionate amounts of money for the jobs they don’t do very well will get huge pay rises on the back of a couple of %. there standard of living will go up heaps compared to someone on 35k
This is the same noonan who hounded a sick women from Donegal who had contracted hepatitis from contaminated blood on her death bed, labelling the poor woman as parmiscus. ….the people of Limrick have short memories!
so when the economy is trying to recover .. what do we do .. blow it all on sweeping pay rises to buy votes. That will end the Boom and Bust cycle for sure.
It like a child being offered one sweet now or wait 10 minutes and they can have two. The Child won’t wait.
You need to reduce tax to continue economic growth. Its the left who would beef up social welfare and blow money by hiking taxes and reducing investment…
They should reduce the lower income tax and increase the tax band while removing some from the lower end of the USC. USC hit the top earners more so we should keep it that way. start shifting some of the tax burden from the lower to the upper.
They’d actually stand more chance of getting a vote from be if they said. “You’ve done the hard work, now we are going pump any surplus in to services”.
I think I’m going to pay the water charges, not because its fg labour it’s because, what I see from this state, is that most people live their lives now with the sense of intitlement, every fuchin thing is about me me me.
No one gives a f**k about anyone else but themselves, and this includes especially because they set the example “Politicians”.
I won’t be voting for any of them, the system is bollox, voting here has become a completely useless effort.
The idea of looking at what this politician is saying, and what this one is saying, is a waste of time, they are trying to programming you into believe anything they say, and your gona fall for it.
Watch what he will do if FG get back in 2016, all taken back and water charges and property charges, added to your weekly payout, and now another charge on your car tyres, if Mr Kelly get his way! €3 per Tyre.
Election on the way and lets give the peasants some craps, they”ll thing we”er great and reelect us!!!!!!!!!!
Abolish property tax water tax usc and never mind about your budget give away you dont fool the irish any more and no to ttip and end your corruption._.
FG are about to do the same as Liebour did before last election and promise us great things … We all know that after the election is over they will go back to looking after their pals and themselfs … Get them out !
They had too, they had no answers to the Siteserv mess. Or else Baz was actually doing something, yano, cause he controls all the accounts as we can see above where he is patting himself on the back from the same account.
Do you just do this for the craic? Cause to me it would seem like the only way someone would do it is if they were being paid. You are on here all hours of the day on numerous accounts which must take up a lot of your time. Would FG actually hire someone to do this on all articles relating to them? My guess, probably.
I would rather vote for bringing the Tories over from England than ever vote for FG/Labour again. I believe this will really hit home in the GE. They may have some die hard supporters who have voted all their lives for them but they would wanna hope they get through on first choice votes, because nobody will be transferring to FG.
Right, I’m outta food, come back tomorrow Baz and I will feed you some more.
they you go again with your SF fetish. does every thing you say have to relate to SF. I have yet to find a post where you don’t mention or imply it. got a dirty secret you’d like to tell us?
Once again, Baz, you have got me mixed up with someone else, it was actually the comment after me who mentioned Jean, she didn’t even get them mixed up, as with all trolls, you made up your version of events and ran with it. But please, feel free to post the link to the article you are referring to earlier, I would love to see the evidence.
Believe me mate, I get no enjoyment out of arguing with the likes of you and Sammy (I mean you) and all the other FG supporters (I mean you, again), but if you are going to make stuff up about me then at least make up stuff that I can’t prove wrong.
”Jesus Sammy will you people give it a rest about Maria Cahill, the poor woman is dead. What in God’s name has this woman got to do with this article?”
No, I am actually in my 20′s, as anyone can see from my profile. Unlike you, I am not here to derail everything just so people can’t talk about how shite FG are, cause let’s be honest, that is why the trolls are here, oh and to try their best to stop people voting for SF.
Yes, you are correct, I had got mixed up and I got it wrong, I’ll admit that. The point of that comment was still the same, someone wrote a comment about siteserv and then you post a hashtag ”#MariaCahill”. That is just completely bad taste and all for what? To bring up SF again in another article that has nothing to do with them, so you can have a go? Why do you constantly do this? What is it about SF that you have to talk about them everywhere? I thought you didn’t even like them.
Bit late but….a plan made on presumptions about economic factors beyond your control isn’t a very good plan. Hardly a plan at all really. 12-16 months sure. Logic in that. 5 years? Electioneering at its very worst and most irresponsible. You think he believes what he says Neal?
Very apt picture of Michael , he’s laughing while he lies he enjoys it so much , ha ha Inda let’s throw the plebs some bread and give them a circus like the Romans used to do .
Except we’ve been out of recession for a while now. Not that I expect left wingers to have a basic grasp of economics… Most of you think that we’re still in recession.
johnny / SF fettish // we are only out of recession on paper. the way they calculate a recession is specifically design to make it real easy to come out of and very hard to get into . it’s a very simplistic formulae based on GDP / GNP that has been adopted to appease the markets, but i wouldn’t expect a secret SF support we to understand that. KISS
There are far more factors like over all debt , unemployment & inflation, imports & export, that can give a better view of how a county is doing. we are still up shit creek but at least we’ve stopped sinking. looking up from the gutter is still in the gutter though,
great that a SF supporter can go to the internet to find out what a word means. but try looking up how they actually calculate a recession instead of what the word means
A traditional measure of an economic recession had been a decline in the gross domestic product (GDP) for two quarters or more in a row. The NBER broadened that measure to describe a significant decline in the GDP across all sectors of the economy, a contraction of the natural business cycle brought about by an overall decline in demand for goods and services. One problem with the way the NBER and economists measure recession is that it always trails what is actually happening; that is, by the time the experts gather and interpret all the data, the recession is well into its cycle. It would help, then, to know how to measure a recession by watching some key indicators.
Is there somewhere we can submit a complaint about a “Journalist”? I’m sick to the gills of your shameless cheer-leading for these people, Hugh. It’s absolutely sickening and it shouldn’t be allowed from a so-called news outlet
This may account for the lack of unbiased (on govt-sensitive topics) in the last while.
Yeah, perhaps not a deliberate shift, but at the time I didn’t see any benefits for TJ. Still haven’t, besides access to politicians maybe, which comes with its own caveats and restrictions.
Baz–ur an idiot fg troll..SF is the party of the future along with some independents to clean up dirty politics.it has got a lot worse since fg got into power.these promises now mean sweet f all to the general public as they wont be fooled again
Party of the future? Dear lord I hope not. With their brand of giveaway economics the country would be ruined. I’m not exactly a huge fan of the current government but anything is better than SF (except maybe FF).
Ahahaha… SF, the “party of the future”. Just goes to show you how delusional and uneducated your typical Journal reader is. SF would send the country back into the stone age.
I’ll be honest, anyone that does something about that godawful USC has my support. I’ll get over 160 a year for water. God knows I pay far more than that per year in USC.
Agreed SMV. I’m far more concerned about the 000′s that have left my account over the years from USC than the 160 I’m expected to pay for a service provided.
Pedro. they’re probably not going to get rid of USC. and there is not a lot you can do about that. revenue have absolute power.. but there is no need to let them get away with another gravy train. so we should put a stop to IW as we have the power to. lets start with that message then they hopefully won’t try any more dirty tricks. lets fight the fights we can win. it will build confidence for us. it will also let the next shower coming in know that we won’t be lied to any more.
What did FG or Lab do to fix the economy exactly? I think they’ve done a pretty good job overall, but to credit politicians for cyclical economic trends is incredibly simplistic.
Jammin. I have one account on here. If you want to go out and troll and link me to accounts go ahead. U support violence to gardai and the break up of this state.
You got 3k red thumbs over that. Ur a fool and a Gobsh**e
Sorry Baz, hate to dissapoint you but FG/LAB are innocent bystanders in a global economic up-turn. In fact they stood in support as they watched the Troika torch the country. You Sir should be grateful to the anti austerity policies of our best trading partners, UK & USA.
I was taking you seriously till I read your not a member of FG and then thanking the government for turning things around……………sorry Baz the people should be thanked for turning it around cos it wasn’t edna, gimpmore or old man noonan that put up with the tax hikes and wage cuts and service reductions so you will have to excuse me while I call your comment the biggest bucket of horse sh*t I have ever heard
You said you received your bill recently and took it to the protest, now if it was the second account of portraying u apologies but I don’t think it was.
Werejammin a few weeks ago you said it was ok to attack the Gardai and that any attacks on the gardai were justified as they weren’t recognised – or words to that effect.
I don’t have the time to look it was in the artivcle where the protestor fell against the glass i think and plse for the record i have nothing to do with FG have never would never vote for them.
Were Jammin
Apr 13th 2015, 11:00 PM # 389 69
I fully support non recognition of the free state forces .. Until of course SF are in government then all protest should be considered an attack on democracy and the peace process.
Were Jammin
Apr 13th 2015, 10:09 PM # 2278 638
They do actually, as long as they’re willing to be removed/arrested and possibly be done for trespassing. You are free to break any law as long as you are willing to take the consequences under the law.
What happened here was completely OTT. You can hear one of the protesters telling the guard that he’ll break the door, but it continued and then the glass broke injuring the woman (I think another woman sufferred a cut to her back from the falling glass, but cannot confirm)
@ SY : I noticed you didn’t post a link to those comments, which would allow people to click on the names and determine that it was two different accounts making those comments, one of which has since been banned for impersonating me.
Fair play to you jammin! Wouldn’t have the patience to discuss any topic with these trolls! Ya reckon they/he (because they’re all the same person!) are getting paid by FG?
“Well if that is the case – i apologise and i was incorrect.. which one was fake though?”
Ha ha Yeates, caught out talking shite, trying to back peddle now. What was it you said about the fake Were Jammin accounts spamming the site? Ah that’s right “Comedy gold” you called it.
So because I pointed out your pathetic attempt to backtrack after been caught out, now you resort to calling me a shinnerbot and accuse me of being Were Jammin’s alter ego. Yates you really are sad cowardly individual aren’t you.
Is the USC lawful? Can anyone explain what this big chunk every month out of my pay packet is actually spent on? I assume banking debt and if so why no just call it “banking debt repayment”?
Whatever they cut in regards to USC or other taxes, Irish Water will still be there to take whatever extra cash you have off you. Get rid of Irish Water and I just might consider buying in to this fluff story.
“The age of eligibility to vote should be reduced to 35 yrs.
No older voters should be left near a polling booth after the disaster of a political party private club whip system they repeatedly voted for and the resultant failed Irish society mess it has caused. 300,000 Irish thrown overboard since 2008!” Enough.
Jasus, I don’t know if my blood pressure can take all the two faced lying from the bankers party and their paid trolls, that we are going to subject too…. I might switch off till voting day.
I hope you Ultra Right Wing loonies in FG get what is coming to you.
Remove this government with a no in endas referendums, end ov.don’t give them another 13 months in office,they do not represent the people of this country so get rid of them.
The child might wait if it is spoken to like an adult and treated with respect. Of course, people will say no we are all just greedy and looking to get all we can in as short a time possible but it ain’t true. People are reasonable and will accept shortfalls now if we could believe in the system.
What is it with FG trolls and jean mc conville..sunday bloody sunday also happened..are they really that uneducated on the north and the conflict..it was a terrible period for both religions but especially catholics in the north..talk about using a dead woman to beat SF with with..smarten up
Lovely picture of Mr. Noonan right after he learned he had an assurance of board seats from Denis O’Brien when FG get booted out after the next election!
Noonan needs to be removed he is so far removed from reality its almost comical. He is well past his sell by date and it shows! If you vote for this fecker and his overpaid pals you deserve what y ou get and it eont. Be prosperity!
LOL
Best finance minister, if you are a boldholder, banker or know how to bribe.
Shhh, don’t tell:
1. The kids that had medical cards removed,
2. The elderly that had home help hours reduced.
3. The thousands on hospital waiting lists.
4. The thousand that had to leave the country.
5. The people being used as slave labour
etc, etc, etc
Sorry you had your chance your lies and deceitful treatment of us is at an end sail away into the sunset you will never see inside the Dail again when we the people have our say
They really must think we have no memories brains or eyesight to se through them. Have a look at the roads……..there are holes you could lie down in. Hat about our hospitals? If there was so much money lying around wouldn’t you think they would be spending it? Bye bye FG and Labour.
I don’t like noonan, but let’s review our options.
Sinn Fein don’t know the difference between one million and one billion, or at least Gerry doesn’t. I wouldn’t trust Pearse to come back with the right change from a sweet shop.
Paul Murphy , Coppinger etc would nationalise our multinationals , like Venezuela or Zimbabwe . We would end up in the economic toilet like Greece.
Fianna Fáil bankrupted us .
Noonan is the best of a very poor lot.
Ray , Denis and Thomas . Serious question from a non FG , non lab , non troll, non paid etc etc etc
Who would you install as finance minister . Red thumb me all you want , but please answer that question…..
Gerard – You are hardly talking about the guy who has been talking down our economy since the crash on TV at every opportunity while setting up the St. Columbanus fund management in Switzerland . In my opinion it was in his interest that the Euro and Ireland failed. It seems like he was betting against us all along. Ireland didnt fail in the end . Hardly that guy for finance minister ?
He is one of the best Finance Ministers in a very long time. People may say he is a this that and the other. But the man has a credibility that you could not buy. It will be a sad day if we end up with a sinn fein clown or a fianna fail clown. And for all the doubters just look at loopy Greece.
We have so much money to give away that we are implementing new property tax, water tax, and a new tax on every home with a computer to raise your standards of living. Double speak at its best.
The number of schools needing financial crisis help has increased by 540% in two years
Muiris O'Cearbhaill
21 mins ago
107
1
Alexei Navalny
Russian security service carry out 'revenge' raid on house of Alexei Navalny ally's father
1 hr ago
3.3k
Live Blog
US stocks drop sharply as EU considers response to Trump tariffs
6 hrs ago
47.0k
68
Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work.
We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).
We and our 161 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Cookie Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.
We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Manage Consent Preferences
Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 110 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 143 partners can use this purpose
Use limited data to select advertising 113 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 83 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 83 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 134 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 74 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 83 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 46 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 92 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 99 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 72 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 53 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 88 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
have your say