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screengrab via norris100/Youtube

A German company has created a way to beam ads into your brain

This demo will make you want to never fall asleep against a train window again.

SKY DEUTSCHLAND, THE German unit of TV provider Sky, and an advertising company called BBDO have invented an insane new technology that broadcast ads directly into people’s brains.

It uses something called “bone conduction technology” which transmits sound to the inner ear by passing vibrations through the skull, reports the BBC’s Leo Kelion. That makes it seem like the sound is coming from inside your head.

Sky tested it with a campaign called the Talking Window where they attached a special transmitter to the windows of a train. When passengers leaned against the window to nap or rest, they heard a voice urging them to download the Sky Go smartphone app.

A video of the Talking Window was shown off at the International Festival of Creativity in Cannes last month and posted to YouTube. Not everyone was thrilled with the idea.

“Bad to the bone. No place to rest your weary head. A sleep deprivation technology. It should not be permitted on public transit,” one commenter wrote.

According to the project’s website, Sky has big plans to roll out Talking Windows. Here’s the video of Talking Windows in action:

via noris100/Youtube

- Julie Bort

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    Mute Chris
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    Feb 27th 2020, 9:38 PM

    A useful way to spend my tax money for once. About time they sorted these poor people out.

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    Mute Angry_Man41
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    Feb 27th 2020, 10:20 PM

    The properties that have been repeatedly flooded since 1995 should be purchased at fair price by Co Co and people relocated . They can be added to Council Housing stock and used when not flooded , so it’s not a totally dead investment for the tax payer

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    Mute talksense
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    Feb 27th 2020, 10:35 PM

    @Angry_Man41: you know it takes months and 10’s of thousand’s to repair a house

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    Mute Niall Bourke
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    Feb 28th 2020, 7:54 AM

    @Angry_Man41: Used when not flooded? Put people up in a hotel while spending thousands on refurbishing a flooded house. Move them back in. Wait for another flood and repeat the whole process. Is that you Healy Rae?

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    Mute Teddy
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    Feb 27th 2020, 9:58 PM

    It’ll be pulled in a few weeks for covid-19 relief! Flood victims get your claims in quick!

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    Mute Patrick Trench
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    Feb 27th 2020, 10:37 PM

    Honestly clowns that are talking about dredging the Shannon, haven’t a clue what they are talking about. It is not possible to dredge by ship as there is no way to get one up past bridges and weirs. A digger is like a child at the beach digging a sandcastles moate. Move family to higher ground.

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    Mute Moorooka Mick
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    Feb 27th 2020, 11:32 PM

    There is obviously more water storage needed upstream with another Shannon Hydro electric scheme the most productive way to pay for the dams.

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    Mute Moorooka Mick
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    Feb 27th 2020, 11:30 PM

    Its a pleasant change to paying for water!

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    Mute John Mc Donagh
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    Feb 28th 2020, 11:47 AM

    It’s a much more logical idea to put a number of R,B 35′s on each side of the river next Summer when the water levels are normal and remove the obstructions, It will never cure all the flooding but it will greatly reduce it. It always appears to be easier to spend the money on engineering reports and planning procedures than on practical flood relief!

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    Mute james dimaggio
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    Feb 28th 2020, 10:21 AM

    I assumed that’s why people pay insurance premiums.

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    Mute MaryLou Silvester-Carr
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    Feb 28th 2020, 8:35 AM

    And how much will the Red Cross take from these emergency funds? After reading what they stole from the People of Haiti I would never support the Red Cross again!
    Yet another boo boo by the government!

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    Mute David Jones
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    Feb 28th 2020, 6:32 AM

    But in fairness the Irish Swimming team for Tokyo now have plenty of places to train so noice…

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