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Service station Topaz rebrands to Circle K, as €55 million investment announced

240 new jobs are to be created by the company.

SERVICE STATION TOPAZ is to be rebranded as Circle K, as the Canadian operator announced a €55 million investment and the creation of 240 new jobs.

The company said that the Re.Store brand will be replaced, however, the existing food offering at the fueling stations will remain.

In 2016, Topaz was purchased by Canadian convenience store group Alimentation Couch-Tard (ACT). Circle K is the global fuel and convenience brand of ACT and is the largest brand owned by the company.

€35 million of the investment will be put towards the development of four new Circle K sites in Ireland.

These include two new sites in Co Kildare, along with a site in Gorey, Co Wexford, and Athlone in Co Westmeath.

The investment of the new sites and the completion of recent newly developed sites at City North beside the M1 in Dublin, and Junction 14 on the M8 in Fermoy will create a total of 240 jobs.

90 of these jobs will be full-time, while the other 150 will be part-time. The new jobs will bring the number of full-time employees to just under 2,400.

Meanwhile, €20 million is being invested in the physical rebrand of all Circle K sites and fuel vehicles, as well as in-store renovations across the network. Over the next 18 to 24 months, over 420 service stations will be rebranded from Topaz to Circle K.

Commenting on the rebranding, managing director of Circle K Ireland Niall Anderson said: “I would like to thank all our outstanding staff in the company who have played a tremendous role throughout this process.

“I am also very grateful to the excellent independent retailers who we are lucky to work with.”

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42 Comments
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    Mute Martin Sinnott
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    Apr 13th 2018, 1:57 PM

    All these rebrands are being paid for by the motorist of Ireland ! No wonder the price of the petrol and coffee is among the most expensive in Ireland. The Re brand didn’t last long.

    417
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    Mute Kenneth O Brien
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    Apr 13th 2018, 2:57 PM

    @Martin Sinnott: a 500ml bottle of cake is 1.95 in topaz rip-off

    130
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    Mute Niall Quinlan
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    Apr 13th 2018, 3:05 PM

    @Kenneth O Brien: Topaz on the Tallaght by-pass charge for “air”. Not just the coin slot to release the pump but an actual charge for inflating your Tyres.

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    Mute Dave.
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    Apr 13th 2018, 3:17 PM

    @Niall Quinlan: My local started doing that also. I went to Argos on got this thing call an ‘Air Hawk Pro’, very good. Not as fast as the compressors in the garage, but you get a battery and it can plug into your aux power source in car. Fairly handy, 50€ but at least the gougers in CK won’t get it.

    51
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    Mute Jimmy Corkhill
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    Apr 13th 2018, 3:38 PM

    @Kenneth O Brien: Bloody hipsters! First jam jars of beer and little miniature buckets for chips. Now bottles of cake. Well I’ve heard it all now!

    170
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    Mute Guy Incognito
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    Apr 13th 2018, 3:45 PM

    @Niall Quinlan: They all do this. You’re not paying for ‘air’, you’re paying for ‘electricity’

    36
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    Mute Naoimh Ó Murchadha
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    Apr 13th 2018, 4:20 PM

    @Kenneth O Brien: you will get 3 2ltr bottles of cola made by c&c and have some change in Aldi.

    20
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    Mute Phil Keenan
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    Apr 13th 2018, 5:06 PM

    @Martin Sinnott: nonsense private companies. 75 prof the cost of petrol is tax

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    Mute Vigo the Carpathian
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    Apr 13th 2018, 1:57 PM

    Strange things are afoot at the Circle K dude…

    154
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    Mute Tricia G
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    Apr 13th 2018, 1:58 PM

    @Vigo the Carpathian: You beat me to it!

    25
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    Mute Vigo the Carpathian
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    Apr 13th 2018, 2:04 PM

    @Tricia G: Woah!!! *air guitar*

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    Mute Neil Reilly
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    Apr 13th 2018, 2:37 PM

    @Vigo the Carpathian: be excellent to each other

    19
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    Mute Molehead
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    Apr 13th 2018, 2:53 PM

    @Neil Reilly: and Party on dudes!

    14
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    Mute Diarmuid O'Luasa
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    Apr 13th 2018, 2:58 PM

    The name sounds like some Kelloggs breakfast cereal to me. It’s actually funny that my local Topaz franchise spent millions remodelling their place last month, somebody wasn’t told of the rebrand lol

    86
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    Mute Ted Logan
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    Apr 13th 2018, 1:56 PM

    Is that one better than a Circle J?

    65
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    Mute Molehead
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    Apr 13th 2018, 2:45 PM

    @Ted Logan: strange things are afoot at the Circle K

    17
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    Mute Fergus Flanagan
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    Apr 13th 2018, 2:47 PM

    The absolute hack of that name. It’s not catchy at all. It’s actually annoying. Circle K? It just sounds like random nonsense.

    137
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    Mute Carl
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    Apr 13th 2018, 5:01 PM

    Circle A-J were taken

    26
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    Mute Mundo79
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    Apr 13th 2018, 2:15 PM

    Hopefully staff will be retrained too my local topaz has the most ignorant fcukers ive met in a long time working there!!

    109
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    Mute Jimmy jones
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    Apr 13th 2018, 2:50 PM

    Is biffo still going to be the car wash operator?

    42
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    Mute Sean Leonard
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    Apr 13th 2018, 2:55 PM

    Name Circle K doesn’t exactly trip off your tongue!!! Poor marketing excerise as Topaz have just finished rebranding Esso to Topaz/Re-Store…also as outlined by fellow commenters …. The rebranding will be paid for by coffee/ Petrol/ Muffins

    80
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    Mute Dave.
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    Apr 13th 2018, 3:26 PM

    Now for me to weight in. What a total and utter fujunking waste of plastic.

    56
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    Mute DJ François
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    Apr 13th 2018, 3:35 PM

    Costly rebrand, circle k? Supposed to be a clever OK? What marketing genius came up with that?

    24
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    Mute alphanautica
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    Apr 13th 2018, 3:50 PM

    To be fair a K is a great way of illustrating a car pulling into a service station and pulling out again.

    21
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    Mute Gav Quinn
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    Apr 13th 2018, 2:46 PM

    All ‘filling station’ to me!

    19
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    Mute Thomas McMillan
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    Apr 13th 2018, 2:09 PM

    Its all swings and roundabouts these days….

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    Mute Joseph Dempsey
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    Apr 13th 2018, 4:13 PM

    Reminds me of Kit Kat

    7
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    Mute Aidan O'Hara
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    Apr 13th 2018, 4:50 PM

    I was under the impression it was a “K hole” not a circle K.

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    Mute Donal McCarthy
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    Apr 13th 2018, 2:08 PM

    Circle jerKs

    37
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